Channel Strategy Associate/Senior Associate, Regional Brand & Growth Marketing

Shopee; Indonesia; On-site; IDR 200,000,000 - 420,000,000; Full time

Job summary

Shopee is seeking a Growth Marketing lead to design and execute data-driven growth initiatives across channels such as Google, Meta, TikTok, and DSPs in Indonesia. You will translate business goals into testable strategies, drive full-funnel performance, and own end-to-end campaigns with cross-functional teams.

You'll experiment, analyze performance, and build scalable AI-driven processes to improve engagement and efficiency across markets.

Responsibilities

• Design, plan, and execute data-driven growth initiatives across multiple marketing channels (e.g., Google, Meta, TikTok, DSPs)
• Translate business objectives into actionable strategies and testable hypotheses
• Identify opportunities to improve full-funnel performance and user engagement
• Develop and run structured experiments to validate new ideas, channels, and features
• Deep dive into performance data to evaluate impact, extract insights, and define next steps for scaling or iteration
• Build frameworks for testing and learning across different markets and business needs
• Partner closely with internal stakeholders (marketing channels, product, analytics, and creative teams) to develop and execute integrated full-funnel strategies
• Align on priorities, ensure smooth rollout of initiatives, and drive end-to-end project ownership
• Explore and implement new and innovative approaches to engage users and improve marketing efficiency
• Stay up to date with the latest trends in digital marketing, including Social, Search, and emerging platforms
• Identify and pilot new channels, tools, and partnership opportunities
• Leverage AI and automation tools to improve campaign performance, workflow efficiency, and decision-making processes
• Collaborate with internal teams to integrate scalable solutions into marketing operations

Job description

1. Strategy & Initiative Development

• Design, plan, and execute data-driven growth initiatives across multiple marketing channels (e.g., Google, Meta, TikTok, DSPs)
• Translate business objectives into actionable strategies and testable hypotheses
• Identify opportunities to improve full-funnel performance and user engagement

2. Experimentation & Optimisation

• Develop and run structured experiments to validate new ideas, channels, and features
• Deep dive into performance data to evaluate impact, extract insights, and define next steps for scaling or iteration
• Build frameworks for testing and learning across different markets and business needs

3. Cross-functional Collaboration

• Partner closely with internal stakeholders (marketing channels, product, analytics, and creative teams) to develop and execute integrated full-funnel strategies
• Align on priorities, ensure smooth rollout of initiatives, and drive end-to-end project ownership

4. Innovation & New Opportunities

• Explore and implement new and innovative approaches to engage users and improve marketing efficiency
• Stay up to date with the latest trends in digital marketing, including Social, Search, and emerging platforms
• Identify and pilot new channels, tools, and partnership opportunities

5. AI & Automation Enablement

• Leverage AI and automation tools to improve campaign performance, workflow efficiency, and decision-making processes
• Collaborate with internal teams to integrate scalable solutions into marketing operations