Category & Space Strategy Lead

PT. Agrinesia Raya; Bogor; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Asthanesia seeks a skilled Space Planner to develop planograms and merchandising standards across multiple store formats in Indonesia. You will analyze shopper flows, optimize layouts, and collaborate on new store designs while translating market insights into actionable space strategies.

The role requires 5+ years in space planning/visual merchandising with proficiency in JDA/AutoCAD and strong communication skills.

Qualifications

• Minimum Bachelor's Degree in Architecture, Interior Design, Marketing, or a related field.
• 5+ years in Space Planning, Visual Merchandising, or Retail Design with strong analytical capability.
• Proficiency in space planning software (JDA, AutoCAD) and strong data analysis skills.
• Excellent creative and technical communication skills.

Responsibilities

• Develop and maintain planograms and visual merchandising guidelines for all product categories and store formats.
• Conduct shopper flow analysis and store layout optimization studies to improve customer experience and product visibility.
• Collaborate with the GM Retail Operations & Development on new store design and format development.
• Utilize customer data and market research to translate insights into actionable space development strategies.
• Develop standards for product grouping, adjacencies, and promotional display areas.
• Create training materials and tools for store teams on effective visual merchandising and space management.

Skills

Space planning

Visual merchandising

Retail design

Data analysis

Communication skills

Education

Bachelor's degree (Architecture/Interior Design/Marketing or related field)

Tools

JDA

AutoCAD

Job description

Asthanesia seeks a skilled Space Planner to develop planograms and merchandising standards across multiple store formats in Indonesia. You will analyze shopper flows, optimize layouts, and collaborate on new store designs while translating market insights into actionable space strategies.

The role requires 5+ years in space planning/visual merchandising with proficiency in JDA/AutoCAD and strong communication skills.