Category Marketing Promotion Analyst - FMCG

ASTRO; Jakarta Pusat; On-site; IDR 72,000,000 - 120,000,000; Full time

Job summary

ASTRO is Indonesia's fast delivery company seeking a Category Marketing Promotion Analyst to drive FMCG promotions and growth. Based in Jakarta, you will partner with Category Marketing, GTM, and commercial teams to design, execute, and optimize promotions that lift sales and customer retention.

You will analyze market data, deliver performance insights through reports and dashboards, manage budgets, and ensure campaigns meet objectives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• At least 2 years in planning and implementing price promotions with a proven track record of delivering growth.
• Strong analytical skills to translate data into insights.
• Proficiency in Excel and Google Sheets with formulas, pivot tables, and basic data visualization.
• Excellent communication skills, both verbal and written.
• Familiarity with promotional engine tools or ability to learn marketing technology tools quickly.
• Ability to work in a fast-paced, dynamic environment.

Responsibilities

• Promotional Plan Development & Execution.
• Design and implement promotional strategies aligned with objectives and market trends for FMCG category.
• Analyze market data and consumer insights to inform tactics and enhance campaign effectiveness.
• Campaign Management & Optimization.
• Plan and execute integrated campaigns based on growth targets.
• Monitor and optimize campaign performance using promotional engine tools.
• Track and report on key campaign metrics to measure effectiveness.
• Provide regular performance reports and dashboards to stakeholders.

Skills

Analytical mindset

Excellent communication

Fast-paced environment

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Excel

Google Sheets

Job description

ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within 15 minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by trusted international investors, it is our mission to make people’s lives simpler and easier by saving them time, energy, and money.

Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.

Interested in working for a company that pushes the boundaries and strives to be the best?

Category Marketing Promotion Analyst - FMCG

The Promotion Analyst at ASTRO is responsible for executing and optimizing promotional campaigns that drive category growth, customer retention, and sales growth. This role involves close collaboration with cross-functional teams to ensure cohesive and effective promotional strategies that align with ASTRO's campaign objectives.

The role will be accountable for campaign execution, promotional effectiveness, and providing clear performance insights to drive continuous improvement.

Responsibilities

• Promotional Plan Development & Execution
• Design and implement promotional strategies that align with campaign objectives and market trends for FMCG category
• Analyze market data and consumer insights to inform promotional tactics and enhance campaign effectiveness
• Campaign Management & Optimization
• Plan and execute integrated campaigns based on growth targets
• Monitor and optimize campaign performance using promotional engine tools to drive business results
• Track and report on key campaign metrics (sales lift, ROI, repeat purchase rate) to measure campaign effectiveness and identify areas for improvement
• Provide regular performance reports and dashboards to stakeholders (Category Manager, Growth, Commercial & Ad Solutions, CRM teams) with actionable insights for continuous improvement
• Cross-Functional Collaboration
• Collaborate closely with Category Marketing, GTM campaign, commercial, and product teams to ensure seamless integration of promotional strategies
• Provide data-driven insights to enrich campaign execution and ensure alignment with overall business goals
• Budget & Resource Management
• Manage campaign budget to ensure cost-effective promotional strategies
• Allocate resources effectively to maximize performance on promotional campaigns

Must-Have Requirements

• Bachelor's degree in Marketing, Business, or a related field
• At least 2 years of experience in planning and implementing price promotions with a proven track record of delivering growth
• Strong analytical skills with the ability to interpret data and translate it into actionable insights
• Proficiency in Excel and Google Sheets, including ability to build formulas, pivot tables, and basic data visualization
• Excellent communication skills, both verbal and written
• Familiarity with promotional engine tools and platforms, or ability to quickly learn marketing technology tools
• Ability to work in a fast‑paced, dynamic environment