Category Manager - Alcohol & Non-Alcohol Products

PT. Dima Indonesia; Denpasar; On-site; IDR 360,000,000 - 540,000,000; Full time

Job summary

DIMA Group in Bali seeks a Category Manager for Alcohol & Non-Alcohol products to develop and execute category strategies across GT, MT and HORECA, driving revenue growth, market share, and profitability.

The role requires strong commercial acumen, analytical skills, and the ability to collaborate with Sales, Trade Marketing, Marketing, and Supply Chain to execute initiatives and achieve targets.

Qualifications

• Bachelor's degree in Business Management, Marketing, or related field.
• Minimum 3 years in Category Management, Commercial, Trade Marketing, or related FMCG/beverage roles.
• Experience handling alcoholic and non-alcoholic products preferred.
• Strong understanding of GT, MT, and HORECA channels.
• Excellent communication and stakeholder management.
• Profecient speaking and writing in English

Responsibilities

• Develop and execute category strategies to drive revenue growth, market share, and profitability across alcoholic and non-alcoholic product portfolios.
• Manage product assortment, pricing strategies, promotions, and category performance across GT, MT, and HORECA channels.
• Analyze sales data, market trends, consumer behavior, and competitor activities to identify business opportunities.
• Develop channel-specific strategies to expand market penetration, distribution coverage, and product availability.
• Collaborate with Sales, Trade Marketing, Marketing, and Supply Chain teams to implement commercial initiatives and achieve business targets.
• Build and maintain relationships with principals, suppliers, distributors, and key channel partners.
• Monitor category KPIs, including sales growth, gross margin, distribution, market performance, and promotional effectiveness.
• Identify opportunities for new product launches, portfolio optimization, and category expansion.
• Prepare regular category performance reports and recommend strategies to improve commercial results.

Skills

Category management

Commercial acumen

Analytical skills

Negotiation

Communication

Stakeholder management

Education

Bachelor's degree in Business Management, Marketing, or related field

Job description

Category Manager - Alcohol & Non-Alcohol Products

Develop and execute category strategies to drive revenue growth, market share, and profitability across alcoholic and non-alcoholic product portfolios.

Manage product assortment, pricing strategies, promotions, and category performance across GT, MT, and HORECA channels.

Analyze sales data, market trends, consumer behavior, and competitor activities to identify business opportunities.

Develop channel-specific strategies to expand market penetration, distribution coverage, and product availability.

Collaborate with Sales, Trade Marketing, Marketing, and Supply Chain teams to implement commercial initiatives and achieve business targets.

Build and maintain relationships with principals, suppliers, distributors, and key channel partners.

Monitor category KPIs, including sales growth, gross margin, distribution, market performance, and promotional effectiveness.

Identify opportunities for new product launches, portfolio optimization, and category expansion.

Prepare regular category performance reports and recommend strategies to improve commercial results.

Requirements

Bachelor's degree in Business Management, Marketing, or a related field.

Minimum 3 years of experience in Category Management, Commercial, Trade Marketing, or a related role within FMCG, alcoholic beverages, or beverage distribution.

Experience handling both alcoholic and non-alcoholic products is highly preferred.

Strong understanding of General Trade (GT), Modern Trade (MT), and HORECA channels.

Strong commercial acumen, analytical skills, and negotiation abilities.

Excellent communication and stakeholder management skills.

Profecient speaking and writing in English

Our products in DIMA Group

• Wines & Champagne (more than 100 brands)
• Food
• Beverage
• Retail

We are an established Indonesian privately-owned Company with extensive licenses and experience to manage the entire Food and Beverage supply chain, covering Production, Distribution, and Retail across GT, MT, and Horeca (Hotel, Restaurant & Café).

Our infrastructure comprises well-equipped warehouses, offices, and commercial fleet across Indonesia, supported by dedicated well-trained people, cutting-edge automation, and 70+ years experience in Food and Beverage distribution, serving 466 out of 514 municipalities and regencies in Indonesia.