Category Activation Manager

L'Oreal; Indonesia; On-site; IDR 300,000,000 - 420,000,000; Full time

Job summary

L’Oréal is seeking a dynamic professional to drive offline GTM growth with commercial teams in Indonesia. Reporting to the Head of CBD, you will fully develop and execute strategies to maximize category growth across retailer partnerships.

Expect responsibilities spanning in-store fundamentals, HERO launch GTM, and out-of-store POS, with strong emphasis on cross-functional collaboration and English proficiency. Join a diverse team driving beauty experiences worldwide.

Qualifications

• Background in Trade Marketing, KAM, or Brand Management.
• Fluent in English.
• Strong expertise in Category Activation and Shopper Insights.
• Proven experience executing GTM plans and retailer partnerships.
• Excellent cross-functional stakeholder collaboration.

Responsibilities

• Develop and execute offline GTM growth strategies with commercial to maximize category growth.
• Lead retailer strategy & partnership projects with commercial.
• Orchestrate in-store GTM for HERO launches and out-of-store POS.

Skills

Trade Marketing

Key Account Management

Brand Management

English Proficiency

Category Activation

Shopper Insights

GTM Plans

Retail Partnerships

Job description

Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.

Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

Reporting to the Head of CBD, you will fully develop and execute offline GTM growth strategies with commercial to maximize category growth.

• Retailer Strategy & Partnership: Act as the internal shopper expert, sharing insights to build shopper-driven action plans. Lead and execute retailer-specific projects (e.g., Retail elevation) with commercial.
• In-Store Fundamentals: Drive retailer-specific in-store fundamentals by adapting the national category vision (Share of Fixture, assortment, and Planogram layout). Orchestrate in-store GTM for HERO launches.
• Out-of-Store POS: Orchestrate plans for out-of-store point-of-sales in collaboration with commercial and brands.

We Are Looking For

• Experienced professional with a background in Trade Marketing, Key Account Management (KAM), or Brand Management.
• Fluent in English.
• Strong expertise in Category Activation and Shopper Insights.
• Proven experience executing GTM plans and retailer partnerships.
• Excellent cross-functional stakeholder collaboration.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential!
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal.
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger!

Who We Are

L’Oréal is present in 150 markets. For over a century, we have devoted ourselves to ‘Create beauty that moves the world’. The Consumer Products Division is on a mission to democratize beauty at its best, elevating the mass beauty market with premium innovations. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, and Maybelline New York.