Category Activation Lead — GTM & Retail Growth

L'Oreal; Indonesia; On-site; IDR 300,000,000 - 420,000,000; Full time

Job summary

L’Oréal is seeking a dynamic professional to drive offline GTM growth with commercial teams in Indonesia. Reporting to the Head of CBD, you will fully develop and execute strategies to maximize category growth across retailer partnerships.

Expect responsibilities spanning in-store fundamentals, HERO launch GTM, and out-of-store POS, with strong emphasis on cross-functional collaboration and English proficiency. Join a diverse team driving beauty experiences worldwide.

Qualifications

• Background in Trade Marketing, KAM, or Brand Management.
• Fluent in English.
• Strong expertise in Category Activation and Shopper Insights.
• Proven experience executing GTM plans and retailer partnerships.
• Excellent cross-functional stakeholder collaboration.

Responsibilities

• Develop and execute offline GTM growth strategies with commercial to maximize category growth.
• Lead retailer strategy & partnership projects with commercial.
• Orchestrate in-store GTM for HERO launches and out-of-store POS.

Skills

Trade Marketing

Key Account Management

Brand Management

English Proficiency

Category Activation

Shopper Insights

GTM Plans

Retail Partnerships

Job description

L’Oréal is seeking a dynamic professional to drive offline GTM growth with commercial teams in Indonesia. Reporting to the Head of CBD, you will fully develop and execute strategies to maximize category growth across retailer partnerships.

Expect responsibilities spanning in-store fundamentals, HERO launch GTM, and out-of-store POS, with strong emphasis on cross-functional collaboration and English proficiency. Join a diverse team driving beauty experiences worldwide.