Business Development Associate (B2B Sales) - Indonesia
We are looking for a driven and analytical Digital Business Developer to support the growth of our B2B Learn2SaaS and enterprise partnerships across the region. Working closely with and reporting to the Enterprise & Learn2SaaS Lead, you will help identify, engage and nurture corporate clients - HR leaders, L&D heads and enterprise decision-makers - as part of a coordinated enterprise sales strategy. This role combines lead generation, pipeline management and data-driven sales support. You will execute day-to-day outreach, qualification and reporting activities that enable the Enterprise & Learn2SaaS Lead to focus on strategic account development and closing.
Key responsibilities
- Generate and qualify B2B leads through outbound prospecting, inbound follow-up, events, partner referrals and digital channels, under the direction of the Enterprise & Learn2SaaS Lead
- Build and maintain a structured enterprise sales pipeline, ensuring accurate and timely tracking of leads, opportunities and follow-ups in the CRM
- Support the Lead in preparing for and following up on consultations with HR/L&D decision-makers, capturing workforce skilling needs and organisational learning goals
- Assist in developing tailored B2B proposals and materials, mapping enterprise SaaS/digital learning solutions to client business outcomes
- Help nurture relationships with enterprise clients and corporate partners between key touchpoints led by the Enterprise & Learn2SaaS Lead
- Use PowerBI to build and maintain dashboards and reports tracking pipeline health, conversion rates and lead source performance
- Leverage AI tools to support prospecting, lead scoring, outreach personalisation and sales reporting efficiency
- Coordinate with marketing and partnerships teams, under the Lead's guidance, to refine lead generation campaigns and messaging for enterprise audiences
- Participate & represent the company at B2B events, industry forums and networking sessions to generate new business opportunities
- Provide the Enterprise & Learn2SaaS Lead with regular, data-backed updates on pipeline status, targets and conversion performance
About you
- 2-3 years of experience in B2B sales, business development, account management, channel development & management or partnerships - preferably within Learning & Development, HR Tech, EdTech and/or SaaS
- Demonstrated experience in enterprise lead generation and pipeline management (CRM proficiency required)
- Working proficiency in PowerBI data visualisation/BI tools for sales reporting and pipeline analysis
- Comfortable using AI tools (e.g. for prospecting, outreach, content drafting or data analysis) to improve sales productivity
- Strong communication and coordination skills, comfortable supporting a Lead across multiple concurrent accounts
- Consultative mindset - able to understand client business challenges and help position solutions accordingly
- Analytical and detail-oriented, with strong attention to pipeline hygiene and reporting accuracy
- Self-motivated, organised and comfortable operating in a fast-paced enterprise sales cycle
- Prior exposure to the digital skilling, EdTech or workforce transformation space is a strong advantage
- Direct mentorship from the Enterprise & Learn2SaaS Lead, with exposure to enterprise account strategy and closing
- Hands-on experience in data-driven B2B sales using PowerBI and AI-powered sales tools
- A clear growth pathway toward greater account ownership within enterprise and Learn2SaaS business lines
- A role with direct impact on organisational workforce transformation outcomes for major regional employers