Branding and Digital Marketing Manager

Lautan Air Indonesia; Tangerang; On-site; IDR 180,000,000 - 280,000,000; Full time

Job summary

Lautan Air Indonesia is seeking a Branding & Digital Leader to plan and supervise the company’s branding and digital activities from Indonesia’s Tangerang region. You will guide cross-channel campaigns, shape the brand vision, and translate branding into market strategies, while steering budget and team performance.

The role requires a strong background in digital marketing, campaign analytics, and leadership, with fluency in Indonesian and English.

Qualifications

• Minimum Bachelor's Degree in Marketing, Communications, Business Administration, or related fields.
• Minimum 3 years of experience in marketing and brand management.
• Strong expertise in digital marketing, brand activation, and campaign analysis.
• Proven track record in managing team performance, marketing budgets, and agency/vendor relationships.
• Strategic thinking, strong leadership, and excellent project management skills.
• Excellent communication and presentation skills in Bahasa Indonesia and English.

Responsibilities

• Plan and supervise the implementation of the company's Branding and Digital activities.
• Plan digital marketing campaigns, including website, SEO/SEM, email, social media, and display advertising.
• Help shape and communicate the company/brand vision and mission.
• Translate brand elements into market penetration plans and target market strategies.
• Maintain the company's social media presence and brand positioning across all digital channels.
• Measure and report the performance of all active campaigns (e.g., Google Ads, Social Media Ads).
• Identify trends and insights, and optimize advertising budget and campaign performance based on analytical insights.
• Collaborate with agencies and external vendor partners to manage and develop marketing channels.
• Manage, lead, and take responsibility for the performance of the Branding & Digital team.
• Propose and manage the marketing budget according to the approved company work plan.
• Ensure the Branding & Digital team complies with all HSE/MK3L regulations, policies, and documentation.
• Maintain cleanliness, orderliness, and safety in the workplace area.

Skills

Digital marketing

Brand activation

Campaign analysis

Team leadership

Project management

Communication (Bahasa Indonesia & EN)

Education

Bachelor's degree in Marketing/Business/related field

Tools

Google Ads

Job description

Responsibilities:

• Plan and supervise the implementation of the company's Branding and Digital activities
• Plan digital marketing campaigns, including website, SEO/SEM, email, social media, and display advertising
• Help shape and communicate the company/brand vision and mission
• Translate brand elements into market penetration plans and target market strategies
• Maintain the company's social media presence and brand positioning across all digital channels
• Measure and report the performance of all active campaigns (e.g., Google Ads, Social Media Ads)
• Identify trends and insights, and optimize advertising budget and campaign performance based on analytical insights
• Collaborate with agencies and external vendor partners to manage and develop marketing channels
• Manage, lead, and take responsibility for the performance of the Branding & Digital team
• Propose and manage the marketing budget according to the approved company work plan
• Ensure the Branding & Digital team complies with all HSE/MK3L regulations, policies, and documentation
• Maintain cleanliness, orderliness, and safety in the workplace area

Qualifications:

• Minimum Bachelor's Degree (S1) in Marketing, Communications, Business Administration, or related fields
• Minimum 3 years of experience in marketing and brand management.
• Strong expertise in digital marketing (SEO/SEM, performance marketing, social media), brand activation, and campaign analysis
• Proven track record in managing team performance, marketing budgets, and agency/vendor relationships
• Strategic thinking, strong leadership, and excellent project management skills
• Excellent communication, negotiation, and presentation skills in both Bahasa Indonesia and English