Brand Strategy Lead: Insights, Innovation & Client Impact

amIT Global Solutions Sdn Bhd; Indonesia; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

amIT Global Solutions Sdn Bhd is seeking a brand strategist to lead market research, insights generation, and brand development for diverse clients. You will translate data into strategic briefs and guide the creative process while staying ahead of industry trends.

The role also involves mentoring junior staff and building trusted client partnerships. In a fast-paced agency setting, you will craft compelling recommendations and ensure alignment with client objectives, audience needs, and

Qualifications

• Bachelor's degree in Marketing, Advertising, Sociology or related field.
• 2+ years of experience in advertising, brand strategy, or related field.
• Proven experience developing and executing brand strategies for multiple clients.
• Strong analytical and problem-solving skills with data insight ability.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Experience with qualitative and quantitative research methodologies (focus groups, in-depth interviews, surveys, social listening).
• Understanding of consumer behavior, cultural trends, and evolving media landscape.
• Ability to work effectively in a fast-paced, collaborative environment.

Responsibilities

• Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities and challenges.
• Develop comprehensive brand strategies that align with client objectives and audience needs.
• Translate insights into actionable creative briefs for the creative process.
• Stay abreast of industry trends, technologies, and best practices in brand strategy and consumer behavior.
• Challenge and elevate strategic thinking within the agency, fostering innovation.
• Mentor and guide junior team members in their professional development.
• Develop and maintain strong relationships with clients as a trusted strategic partner.
• Communicate strategic recommendations to clients clearly, concisely, and persuasively.

Skills

Analytical skills

Problem-solving

Communication skills

Presentation skills

Interpersonal skills

Team mentoring

Education

Bachelor's degree in Marketing, Advertising, Sociology or related field

Tools

Focus groups

In-depth interviews

Surveys

Social listening

Job description

amIT Global Solutions Sdn Bhd is seeking a brand strategist to lead market research, insights generation, and brand development for diverse clients. You will translate data into strategic briefs and guide the creative process while staying ahead of industry trends.

The role also involves mentoring junior staff and building trusted client partnerships. In a fast-paced agency setting, you will craft compelling recommendations and ensure alignment with client objectives, audience needs, and