Brand Specialist

HAVANNA FAMILY REFLEXOLOGY; Surabaya ꦱꦸꦫꦧꦪ; Vor Ort; IDR 60.000.000 - 90.000.000; Vollzeit

Zusammenfassung

Havanna Family Reflexology is seeking a Brand Specialist to shape and execute our brand strategy, focusing on customer understanding and data-driven decision making. You will work across teams to ensure a consistent brand experience and translate insights into impactful campaigns.

With 1-2 years of relevant experience, you will analyze market trends, develop activations, and explore partnerships to strengthen Havanna's positioning in hospitality, beauty, wellness and consumer touchpoints.

Qualifikationen

• Minimum 1–2 years of experience in Brand, Marketing, Brand Strategy, Consumer Insights, or related positions.
• Strong understanding of brand strategy and brand positioning.
• Experience conducting customer research and translating it into insights.

Aufgaben

• Develop and execute brand strategy aligned with Havanna's business goals
• Maintain and develop brand positioning, brand identity, and brand messaging across various customer touchpoints
• Conduct customer insights and market analysis to understand needs, behavior, preferences, and trends
• Process and analyze customer and marketing data to identify patterns, opportunities, and actionable insights
• Translate customer insights and market trends into marketing strategy, campaigns, and brand initiatives
• Develop and evaluate various brand activations to increase brand awareness, engagement, and customer experience, such as events, partnerships, collaborations, and community activations
• Identify and develop strategic partnership and collaboration opportunities to strengthen Havanna's positioning and reach
• Monitor brand and campaign performance and provide improvement recommendations based on data
• Collaborate with Social Media Specialist, Operations, and other teams to ensure consistent brand experience

Kenntnisse

Brand strategy

Customer insights

Data analytics

Marketing campaigns

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

Havanna is seeking a Brand Specialist with strategic thinking, customer understanding, and data-driven decision-making capabilities to help develop and strengthen the Havanna brand. We are looking for someone who can not only execute marketing activities, but also understand why a strategy is relevant to customers and how it impacts the business.

Key responsibilities

Develop and execute brand strategy aligned with Havanna's business goals

Maintain and develop brand positioning, brand identity, and brand messaging across various customer touchpoints

Conduct customer insights and market analysis to understand needs, behavior, preferences, and trends

Process and analyze customer and marketing data to identify patterns, opportunities, and actionable insights

Translate customer insights and market trends into marketing strategy, campaigns, and brand initiatives

Develop and evaluate various brand activations to increase brand awareness, engagement, and customer experience, such as events, partnerships, collaborations, and community activations

Identify and develop strategic partnership and collaboration opportunities to strengthen Havanna's positioning and reach

Monitor brand and campaign performance and provide improvement recommendations based on data

Conduct competitor analysis and monitor market developments to identify opportunities for the brand

Collaborate with Social Media Specialist, Operations, and other teams to ensure consistent brand experience

About you

Minimum S1 education in Marketing, Business Management, Communications, Public Relations, or related field

Minimum 1-2 years of experience in Brand, Marketing, Brand Strategy, Consumer Insights, or related positions

Strong understanding of brand strategy and brand positioning

Experience conducting customer research and translating it into insights

Accustomed to using data and analytics as the basis for making recommendations or decisions

Strong analytical thinking, strategic thinking, and problem-solving capabilities

Ability to connect customer insights, market trends, brand strategy, and business objectives

Experience developing brand activations, events, partnerships, or collaborations is a plus

Good communication and presentation skills

Experience in hospitality, beauty, wellness, retail, F&B, or consumer-facing business is a plus