Brand & Public Relations Lead

Binus University International; Pulau Untung Jawa; On-site; IDR 200,880,000 - 334,800,000; Full time

Job summary

Binus University International in Jakarta seeks a proactive public relations professional to lead campaigns locally and nationally, maintain consistent external messaging, and oversee events for the Rector to enhance the University’s brand.

The role includes content generation, social media publicity monitoring, and proposing creative ideas to raise BINUS Higher Education’s profile across national media. A Bachelor’s degree and at least two years’ experience are required.

Qualifications

• Bachelor’s degree required.
• Minimum 2 years working experience.

Responsibilities

• Execute public relations campaigns at both a local and national level.
• Maintain consistent concept for all external messaging and creative executions.
• Oversee events for Rector to enhance brand image and promotion.
• Generate content and monitor publicity of BINUS University through social media activation.
• Proactively generate creative ideas for features to help raise the profile of BINUS Higher Education in national, consumer and media.
• Ensure multiple communications channels and media platforms to promote University’s image and brand.
• Provide news feeding activity related to University events and activity.
• Produce publicity documents, coordinate the distribution of all promotional materials for project related.
• Assisting Rector with speechwriting and suggest communication strategies to deal with the media.
• Organize promotional events such as press conferences, open days, exhibitions, tours and visits.
• Arrange off or on air activities arrangement (e.g., speaker, interview, organize event and venue).
• Implement public relation strategies and programs consistent with the corporate strategies and marketing objectives.
• Aware to new public relation strategies and programs to increase brand awareness or positive corporate image.
• Maintain administrative procedures in order to ensure an effective and efficient office environment Proactive search opportunities to build relationship with the priority stakeholders & initiate capacity building with the priority stakeholders.
• Management Support Activities: Provide Report to direct Supervisor.
• Suggest improvement process related to activities in area of responsibilities (especially related to time concern, effort and cost).
• Perform activities related to Quality Management System.
• Perform additional tasks related to key responsibilities as required by Direct Supervisor.

Education

Bachelor’s Degree

Job description

Binus University International in Jakarta seeks a proactive public relations professional to lead campaigns locally and nationally, maintain consistent external messaging, and oversee events for the Rector to enhance the University’s brand.

The role includes content generation, social media publicity monitoring, and proposing creative ideas to raise BINUS Higher Education’s profile across national media. A Bachelor’s degree and at least two years’ experience are required.