Brand Marketing Lead - Strategy, Campaigns & Growth

PT. PASSION ABADI KORPORA; Tangerang Selatan; On-site; IDR 223,200,000 - 446,400,000; Full time

Job summary

PT. PASSION ABADI KORPORA is seeking a seasoned Brand Marketing leader to oversee overall brand strategy and performance from a marketing perspective in Indonesia.

You will plan campaigns, manage the marketing calendar, and ensure brand consistency across materials and launches. The role requires 4–5 years in brand marketing with leadership experience, strong strategic thinking, and excellent cross-functional coordination.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4–5 years of experience in brand marketing, preferably with supervisory or assistant manager experience.
• Strong strategic planning, leadership and campaign performance analysis skills.
• Excellent communication, negotiation, and cross-functional coordination skills.
• Experience in luxury retail, fashion, or related industries is a plus.

Responsibilities

• Oversee the overall brand strategy and performance from a marketing perspective, including campaign planning, brand positioning, and cross-functional execution.
• Develop and manage marketing strategy and calendar, covering campaigns, promotions, and product launches.
• Ensure consistency in brand guidelines, campaign calendars, and marketing materials.
• Manage and optimize the brand’s marketing budget for effective resource allocation.
• Monitor campaign performance for brand awareness, engagement, and sales contribution; conduct regular performance evaluations.
• Lead and evaluate the team’s performance while collaborating with cross-functional teams to ensure successful campaign execution in the field.

Skills

Brand strategy

Campaign analysis

Leadership

Cross-functional coordination

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

PT. PASSION ABADI KORPORA is seeking a seasoned Brand Marketing leader to oversee overall brand strategy and performance from a marketing perspective in Indonesia.

You will plan campaigns, manage the marketing calendar, and ensure brand consistency across materials and launches. The role requires 4–5 years in brand marketing with leadership experience, strong strategic thinking, and excellent cross-functional coordination.