Brand Manager – Beauty & Digital Growth (Bali)

PT Bansko Btater Global (Klara Cosmetics, Eveboss, Native Skincare, etc); Provinsi Bali; On-site; IDR 279,000,000 - 468,720,000; Full time

Job summary

Klara Cosmetics is seeking a commercially minded Brand Manager to lead and grow our beauty brands across marketing, digital, e-commerce, creative, and customer experience. The role requires blending brand strategy with data-driven decisions and close collaboration with management and cross-functional teams in Bali.

You will drive brand consistency, develop campaigns, optimise the customer journey, and analyse performance metrics to deliver measurable results in a fast-paced environment.

Qualifications

• 5+ years of experience in Brand Management or related role.
• Experience in beauty/premium consumer brands is highly preferred.
• Strong understanding of brand strategy, digital marketing, e-commerce, and customer experience.
• Strong analytical and commercial thinking with ability to connect marketing activities to business results.
• Fluent English in written and spoken forms.

Responsibilities

• Develop and execute brand and marketing strategies aligned with business objectives.
• Maintain consistent brand positioning, messaging, and customer experience across all channels.
• Develop marketing plans, campaigns, priorities, and KPIs.
• Monitor beauty industry trends, competitors, customer behaviour, and market opportunities.
• Identify opportunities to increase brand awareness, customer acquisition, retention, and revenue.
• Review and improve website from a brand, UX, content, conversion, and commercial perspective.
• Work with Performance Marketing on Meta, Google, TikTok and other channels.
• Provide strategic direction to Creative and Content teams.
• Collaborate with E-commerce on Shopify and digital channels.
• Coordinate Marketing, Creative, E-commerce, and external partners.
• Prepare regular brand and marketing performance reports and analyze data.

Skills

Brand strategy

Marketing expertise

Data analysis

Attention to detail

Analytical thinking

Commercial mindset

Project management

Communication

Coordination

Fluent English

Job description

Klara Cosmetics is seeking a commercially minded Brand Manager to lead and grow our beauty brands across marketing, digital, e-commerce, creative, and customer experience. The role requires blending brand strategy with data-driven decisions and close collaboration with management and cross-functional teams in Bali.

You will drive brand consistency, develop campaigns, optimise the customer journey, and analyse performance metrics to deliver measurable results in a fast-paced environment.