Brand Manager

PT Indowines; Provinsi Bali; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

PT Indowines in Bali, Indonesia is seeking a Brand Manager to develop and execute brand strategies for Category A alcoholic beverages, including Kura Kura Beer and Santai Hard Seltzer, to drive awareness, engagement, market penetration, and profitable growth.

You will lead the brand lifecycle from consumer research to launches, manage budgets, coordinate with Sales, Production, and agencies, and report to the Marketing Director while collaborating with events, designers, merchandisers, and trade

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Minimum of 5 years of related experience in brand management, marketing, or product marketing in beverages/FMCG.
• Proven experience managing brand campaigns, consumer activations, product launches, and trade marketing programs.
• Knowledge of the Indonesian alcoholic-beverage market and promo restrictions.
• Strong Excel data-analysis and presentation skills.
• Experience managing marketing budgets, agencies, vendors, and cross-functional projects.
• Strong commercial awareness translating insights into business initiatives.
• Creative, analytical, detail-oriented, and results-driven.
• Strong project-management, negotiation, communication, and stakeholder-management skills.
• Ability to manage multiple campaigns and priorities under tight deadlines.
• Good industry network; sociable and partnership-driven.
• Proficient in English and Bahasa Indonesia.

Responsibilities

• Develop annual brand strategies, marketing plans, and calendars.
• Define brand positioning, identity, value proposition, and guidelines.
• Plan and execute campaigns and trade activations across channels.
• Collaborate with Sales for promotions and POS materials.
• Manage new product development, launches, and packaging improvements.
• Oversee content direction for brand materials and agencies.
• Drive budget management and performance reporting.
• Ensure timely product launches with Production and QC teams.

Skills

Brand management

Marketing strategy

Trade marketing

Campaign management

Education

Bachelor's degree in Marketing/Business/Communications

Job description

As Brand Manager, you will be the go-to person responsible for developing and executing brand strategies for Category A alcoholic beverage products (mainly Kura Kura Beer and Santai Hard Seltzer and other products on progress) to drive brand awareness, consumer engagement, market penetration, and profitable growth.

This role manages the complete brand lifecycle, including consumer research, brand positioning, marketing campaigns, product launches, trade activation, and budget management. You will be supported by and report to the Marketing Director and working closely with the Event & Field Marketer, Designers, Merchandiser, Sales, and external partners.

Key Responsibilities

Brand Strategy & Positioning

Develop and implement annual brand strategies, marketing plans, and activity calendars aligned with the company’s commercial objectives, ensuring consistent positioning, awareness, and consumer engagement.

Establish and maintain clear brand positioning, identity, value proposition, and communication guidelines.

Monitor consumer behaviour, market trends, category performance, competitor activities, pricing, and emerging business opportunities.

Campaigns, Activations & Trade Marketing

Plan and execute brand campaigns and offline activations — e.g. in-venue activations, collaborations, public events, KOL partnerships, and limited-edition products — across events, sponsorships, digital platforms, outlets, and trade channels; bring fresh ideas to the table for own or collaborative initiatives and reach out to required stakeholders.

Develop marketing and activation programs for On-Trade and Off-Trade channels to increase brand awareness, product trials, distribution, and sales.

Collaborate with the Sales team to develop channel-specific promotions, visibility programs, and point-of-sale materials.

Identify strategic partnerships and collaboration opportunities that strengthen brand relevance and consumer engagement.

Product Development & Supply Chain

Manage new product development, packaging improvements, product launches, and brand-extension projects from concept to market execution.

Work closely with Production, Quality Control, and Supply Chain teams to ensure product availability, quality consistency, and timely product launches.

Content, Social Media & Community

Provide direction to in-house designers, photographers/videographers, and creative/production agencies on all brand content.

Run social media planning and community management, and coordinate the digital agency on paid campaign set-up.

Build and maintain the community’s spirit by reaching out to and engaging with industry people, KOL, influencers, media, and community groups, and by building engagement initiatives.

Manage agencies, event organizers, media partners, vendors, and other third parties to ensure high-quality and timely campaign execution.

Manage the annual brand and marketing budget for your brands.

Performance Analysis & Reporting

Analyze sales, distribution, market share and other brand-health indicators and recommend corrective actions based on data and market insights.

Conduct regular market and outlet visits to evaluate brand visibility, promotional execution, consumer response, and competitor activities.

Requirements / Skills and Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Minimum of 5 years of related experience in brand management, marketing, or product marketing, preferably within the alcoholic beverage, beverage, or FMCG industry.

Proven experience managing brand campaigns, consumer activations, product launches, and trade marketing programs.

Knowledge of the Indonesian alcoholic-beverage market and applicable marketing and promotional restrictions is highly preferred.

Strong proficiency in Microsoft Excel with excellent data-analysis and presentation skills.

Proven experience managing marketing budgets, agencies, vendors, and cross-functional projects.

Strong commercial awareness with the ability to translate consumer and market insights into practical business initiatives.

Creative, analytical, detail-oriented, and results-driven.

Strong project-management, negotiation, communication, and stakeholder-management skills; able to work autonomously as an efficient executor.

Proven ability to manage multiple campaigns and priorities within tight deadlines.

Good access to an industry network; sociable and driven by building partnerships.

Good command of English and Bahasa Indonesia, both written and spoken.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Berapa gaji bulanan yang kamu inginkan?
• Berapa tahun pengalaman kerjamu sebagai manajer brand?
• Kualifikasi mana yang kamu miliki?
• Do you have Marketing Activation experience?
• How many years experience in Trade Marketing do you have?
• Apakah Kamu memiliki pengalaman pemasaran FMCG?
• How many years of experience do you have in the Alcohol Industry?
• Do you have Brand Activation experience?

PT. Indowines is one of the most important and dynamic importer and distributors of wines in Indonesia. It’s portfolio includes mayor vineyards from Chile, Australia, Italy and France, such as Santa Ema, Tarapaca, Duval Leroy, Col Dorcia, Castel, Salitage, among many others. Also we represent one of the most important glassware companies of the world, Riedel.

Our sister company, Plaga Wine, was starting its production of wine at Plaga, Bali in 2015. Kindly visit as well to www.plagawine.com

PT. Indowines is one of the most important and dynamic importer and distributors of wines in Indonesia. It’s portfolio includes mayor vineyards from Chile, Australia, Italy and France, such as Santa Ema, Tarapaca, Duval Leroy, Col Dorcia, Castel, Salitage, among many others. Also we represent one of the most important glassware companies of the world, Riedel.

Our sister company, Plaga Wine, was starting its production of wine at Plaga, Bali in 2015. Kindly visit as well to www.plagawine.com