Brand Manager

PT HELLENOZ LUMBUNG BERKAT GEMILANG MAKMUR; Jakarta Pusat; Presencial; IDR 200.000.000 - 350.000.000; Jornada completa

Descripción de la vacante

Hellenoz Group seeks an experienced Brand Manager to lead development and positioning of the Hellenoz brand across luxury, design, craftsmanship, art, culture and lifestyle. You will translate leadership vision into a coherent brand experience for digital, campaigns, events, showrooms and VIP experiences.

The role requires strong branding, storytelling and media collaboration with 5+ years in luxury branding and a fluent Bahasa Indonesia and English communication capability.

Formación

• Minimum 5 years in brand management or luxury marketing.
• Experience with luxury lifestyle sectors is preferred.
• Strong storytelling, copywriting and presentation skills.

Responsabilidades

• Develop and execute brand strategy and annual marketing plan.
• Maintain brand identity, visuals, tone of voice across touchpoints.
• Translate direction into campaigns, briefs, and marketing initiatives.
• Lead integrated campaigns for launches, exhibitions, events and partnerships.
• Oversee social media strategy and digital presence.
• Create monthly content strategies and calendars.
• Ensure photography, videography, design and copy meet standards.
• Build media relations and coordinate PR opportunities.

Conocimientos

Brand management

Luxury marketing

Content strategy

PR & influencers

Copywriting

English language

Educación

Bachelor's degree in Marketing/Communications/Branding

Descripción del empleo

Hellenoz Group is seeking an experienced, sophisticated and highly creative Brand Manager to lead the development, positioning and execution of the Hellenoz brand. This role is responsible for ensuring that every expression of Hellenoz—from digital presence, campaigns and PR to events, collaborations, showrooms and VIP experiences—consistently reflects our positioning in luxury, design, craftsmanship, art, culture and lifestyle. The Brand Manager will act as the guardian of the Hellenoz brand, translating the Founder/CEO's vision into a coherent and desirable brand experience across every touchpoint.

Key responsibilities

• Develop and execute Hellenoz's overall brand strategy, positioning and annual marketing plan.
• Protect and maintain consistency of Hellenoz's brand identity, visual language, tone of voice and customer-facing communications.
• Translate Founder/CEO direction into clear campaigns, creative briefs and actionable marketing initiatives.
• Develop integrated campaigns for product launches, collections, exhibitions, cultural programs, events, collaborations and other Hellenoz initiatives.
• Lead the strategic direction of Hellenoz's social-media and digital presence.
• Develop monthly content strategies and editorial calendars.
• Ensure photography, videography, graphic design, copywriting and digital content consistently meet Hellenoz's aesthetic standards.
• Build Hellenoz's presence through compelling storytelling around design, craftsmanship, architecture, interiors, art, music, culture and lifestyle.
• Develop and maintain relationships with relevant luxury, design, architecture, lifestyle, art, business and society media.
• Identify PR and editorial opportunities and coordinate press releases, media kits, interviews and brand stories.

About you

• Bachelor's degree in Marketing, Communications, Branding, Business, Fashion, Design or a related field.
• Minimum 5 years of relevant experience in brand management, luxury marketing, communications or related roles.
• Experience with luxury, premium or design-led brands is strongly preferred.
• Experience within luxury lifestyle, fashion, interiors, architecture, hospitality, art/gallery, premium automotive, jewelry, beauty or other high-end consumer sectors would be advantageous.
• Strong understanding of luxury consumers, branding and customer experience.
• Exceptional visual and aesthetic judgment.
• Strong understanding of social media, content strategy and digital marketing.
• Experience working with PR, media, KOLs and influencers.
• Strong storytelling, copywriting and presentation skills.
• Fluent professional Bahasa Indonesia and English.

About us

Hellenoz is building an ecosystem at the intersection of luxury, design, craftsmanship, interiors, art, music and culture.

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