Brand Experience & Community

PT Bank Digital BCA (BCA Digital); Jakarta Pusat; On-site; IDR 30,000,000 - 60,000,000; Full time

Job summary

PT Bank Digital BCA (BCA Digital) is seeking a Brand Experience & Community professional to manage assigned programs and initiatives, ensuring alignment with brand and business objectives. You will plan, execute, and evaluate community activities, activations, and partnerships to strengthen relationships and advocacy.

The role requires a Bachelor's degree and at least five years in community management, brand activation, or related fields.

Qualifications

• Bachelor’s degree in any major.
• Minimum 5 years of relevant experience in community management, community engagement, brand activation, event management, partnership, or related fields.
• Experience in banking, financial services, technology, or consumer brands is an advantage.
• Strong communication, interpersonal, stakeholder management, and problem-solving skills.
• Strong project management capabilities with the ability to manage multiple programs, timelines, stakeholders, and deliverables.

Responsibilities

• Manage assigned brand experience and community programs from planning to evaluation.
• Develop and execute initiatives including community programs, engagements, brand activations, and collaborations.
• Build and maintain engagement with communities and audiences to strengthen relationships and advocacy.
• Coordinate with internal teams to integrate initiatives with broader brand campaigns and business objectives.
• Identify collaboration opportunities with communities, institutions, brands, and ecosystem partners.

Skills

Brand management

Community engagement

Stakeholder management

Project management

Communication

Event management

Collaboration

Education

Bachelor’s degree

Tools

Microsoft Office

Canva

CapCut

Adobe

Job description

• Responsible for and report to the Brand Experience & Community Team Leader in managing assigned brand experience, community programs, and initiatives to ensure alignment with the company’s brand and business objectives.
• Develop and execute Brand Experience & Community initiatives, including community programs, engagement activities, brand activations, and collaborative programs, from planning and implementation through evaluation and continuous improvement.
• Build and maintain engagement with relevant communities and audiences through recurring programs and activities, with the objective of strengthening relationships, participation, and advocacy toward the brand.
• Manage assigned owned programs and community initiatives, including program development, participant or member engagement, program operations, and post-activity engagement to support sustainable program growth.
• Identify and develop collaboration opportunities with communities, institutions, brands, and other ecosystem partners to expand program reach, relevance, and impact.
• Establish and maintain relationships with external parties, including communities, partners, agencies, vendors, and other relevant stakeholders, to ensure effective program and activation delivery.
• Coordinate with internal teams and relevant business units to integrate Brand Experience & Community initiatives with broader brand campaigns, product priorities, customer engagement, and business objectives.
• Manage communication and supporting assets required for Brand Experience & Community programs and activities, ensuring consistency with brand guidelines and program objectives.
• Monitor and evaluate program and community performance, including participation, engagement, program effectiveness, and other relevant brand or business metrics, and provide recommendations for future improvement.
• Develop and manage financial literacy and educational programs, including identifying relevant learning topics, developing program curricula and learning journeys, coordinating with subject matter experts, and translating financial concepts into practical and engaging content for the target audience.

Job Requirements:

• Bachelor’s degree in any major.
• Minimum 5 years of relevant experience in community management, community engagement, brand activation, event management, partnership, or related fields; experience in banking, financial services, technology, or consumer brands is an advantage.
• Demonstrated experience in developing and managing community programs or recurring engagement initiatives, from planning and execution to evaluation.
• Strong communication, interpersonal, stakeholder management, and problem-solving skills, with the ability to work collaboratively across internal and external stakeholders.
• Strong project management capabilities with the ability to manage multiple programs, timelines, stakeholders, and deliverables simultaneously.
• Comfortable representing the company in community activities, public events, partnership engagements, or other relevant external forums, including presenting company and product information when required.
• Able to identify community insights and translate them into relevant programs, engagement initiatives, and collaboration opportunities.
• Good understanding of financial literacy and personal financial management, with the ability to develop structured educational programs or curricula and translate financial topics into simple, relevant, and engaging learning experiences. Experience in developing financial education, learning programs, or educational content is an advantage.
• Proficient in Microsoft Office (Word, Excel, and PowerPoint). Familiarity with supporting creative and content tools such as Canva, CapCut, Adobe, or similar tools is an advantage.
• Willing to work on-site and participate in activities outside regular office hours when required by programs or events.
• Willing to be based in Thamrin, Central Jakarta.