Brand E‑Commerce Growth Lead

ParagonCorp; Indonesia; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

ParagonCorp is seeking a Brand E-Commerce professional to drive growth across digital channels, aligning brand strategy with e-commerce opportunities. You will orchestrate campaigns across Affiliate, Live Streaming, and ShopTab, translating brand priorities into measurable results.

Responsibilities include planning integrated campaigns, optimizing GMV, traffic, and conversion, and collaborating with cross-functional teams to execute brand-driven online initiatives in a fast-paced FMCG context.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years in e-commerce or brand commerce.
• Experience with Shopee, TikTok Shop, Tokopedia, Lazada.
• Understanding of affiliate, live, and short-video commerce.
• Strong commercial acumen and analytical skills.
• Excellent communication and cross-functional collaboration.
• Proficiency in Excel or Google Sheets.

Responsibilities

• Develop and execute brand-level e-commerce strategies and campaign plans aligned with objectives.
• Align demand creation and demand capture initiatives.
• Plan and orchestrate integrated e-commerce campaigns across Affiliate, Live Streaming, and ShopTab.
• Identify and leverage emerging e-commerce trends and marketplace opportunities.
• Drive commercial initiatives to increase GMV, traffic, conversion, and sales.
• Monitor and analyze e-commerce performance metrics to identify optimization opportunities.
• Collaborate with Brand, Marketing, Sales, Marketplace, and other stakeholders to align priorities.

Skills

E-commerce strategy

Brand activation

Campaign planning

Digital commerce

Marketplace ecosystems

Data analysis

Excel/Sheets

Education

Bachelor's degree in Marketing/Business/Management

Tools

Excel

Google Sheets

Job description

ParagonCorp is seeking a Brand E-Commerce professional to drive growth across digital channels, aligning brand strategy with e-commerce opportunities. You will orchestrate campaigns across Affiliate, Live Streaming, and ShopTab, translating brand priorities into measurable results.

Responsibilities include planning integrated campaigns, optimizing GMV, traffic, and conversion, and collaborating with cross-functional teams to execute brand-driven online initiatives in a fast-paced FMCG context.