Brand Designer Sr Staff

PT Amerta Indah Otsuka; Jakarta Selatan; On-site; IDR 223,200,000 - 357,120,000; Full time

Job summary

PT Amerta Indah Otsuka is seeking a Senior Brand Designer to lead brand identity development for POCARI SWEAT, ION WATER, and related brands. You will translate briefs into compelling visual design across marketing, digital, and physical touchpoints, ensuring brand guideline compliance and timely delivery.

The role involves creating logos, patterns, and collateral, collaborating with internal teams and external partners, and maintaining assets in a central library to support consistent brand

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication Design, Multimedia Design, or related field.
• Minimum 3 years of experience in graphic/brand design and creative execution, preferably in marketing, advertising, FMCG, or brand communication environments.
• Proficiency in industry-standard design software (Adobe Creative Suite).
• Knowledge of digital and print production requirements.
• Basic photography/video documentation skills are a plus.

Responsibilities

• Develop and maintain brand identity materials including brand books, style guides, color palettes, typography systems, and usage guidelines.
• Create brand visual assets such as logos, lockups, iconography, and patterns per brand direction.
• Organize and manage brand design assets in the Digital Asset Management library for versioning and accessibility.
• Produce print and physical marketing assets for offline and online activities.
• Develop digital campaign assets like social media ads and banners.
• Create OOH and event visuals for billboards and venues.
• Develop physical product-related design materials and ensure production-ready artwork and pre-press readiness.
• Prepare artwork and review vendor proofs for production accuracy.
• Develop internal visuals and templates (slides, reports) for consistent communication.
• Translate briefs into visual solutions and present ideas to stakeholders.
• Collaborate with internal teams and external partners to coordinate design requirements.
• Review outputs to ensure brand quality and consistency and deliver on time.

Skills

Creative thinking

Communication

Time management

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Creative Suite

Illustrator

Photoshop

InDesign

Job description

Job Summary

The Senior Brand Designer Staff is responsible for developing and executing visual design assets that effectively communicate brand messages and strengthen brand identity for POCARI SWEAT, ION WATER, and related brands. This role independently translates creative and marketing briefs into high-quality visual designs across marketing, advertising, event, digital, and physical touchpoints, while ensuring consistency with brand guidelines and design standards. The role also collaborates with internal teams and external partners to deliver accurate, visually compelling, and timely creative materials.

Job Description

Brand Identity Development

1. Develop and maintain brand identity materials by creating and updating brand books, style guides, color palettes, typography systems, and usage guidelines to ensure consistent brand expression according to the HQ Brand Guidelines.
2. Develop brand visual assets such as primary/secondary logos, lockups, brand iconography, custom patterns, illustrations, and other supporting visual elements according to established brand direction.
3. Maintain and organize brand design assets in the central Digital Asset Management library to ensure proper versioning, accessibility, and consistency.

Marketing & Advertising Assets

1. Develop print and physical marketing assets such as activation materials by translating approved creative direction into designs suitable for offline and online activities.
2. Develop digital campaign and advertising assets such as social media advertisements, display banners, and other digital materials by adapting creative concepts to the requirements of each digital channel.
3. Develop OOH and event visual materials by adapting campaign and brand visuals into high-resolution graphics for billboards, venues, events, and other physical placements.

Physical Product Design & Production

1. Develop and adapt physical product-related design materials by applying approved brand and creative direction to required product or physical communication formats.
2. Prepare production-ready artwork and manage pre-press requirements by ensuring correct resolution, dimensions, color modes, typography, file formats, and other technical specifications, and reviewing vendor proofs to ensure production accuracy.
3. Develop reusable presentation and internal visual materials including Google Slides, PowerPoint templates, report frameworks, and internal document layouts to ensure clear and consistent visual communication.

Creative Development & Collaboration

1. Translate creative and marketing briefs into visual solutions by interpreting communication objectives, target audiences, key messages, and requirements to develop appropriate design approaches.
2. Contribute to creative development through brainstorming and visual exploration by developing visual references, mockups, storyboards, and design alternatives to help communicate and refine campaign ideas.
3. Present and explain design ideas to stakeholders, incorporate constructive feedback, and ensure alignment with the intended communication objectives.
4. Collaborate with internal teams and external creative partners including copywriters, marketing teams, Brand Communication, Brand Activation, Trade Marketing, agencies, and vendors to coordinate design requirements and ensure effective execution.

Brand Quality & Design Execution

1. Review creative outputs and ensure brand quality and consistency by checking designs against established brand guidelines, visual standards, language requirements, and technical specifications, and identifying necessary improvements before final delivery.
2. Manage assigned design deliverables and continuously improve execution quality by planning priorities and timelines, minimizing unnecessary revisions, applying feedback, and ensuring creative materials are delivered accurately and on time.

Job Requirements

1. Minimum Bachelor's degree in Graphic Design, Visual Communication Design, Multimedia Design, or related disciplines
2. Minimum 3 years of experience in graphic/brand design and creative execution, preferably within marketing, advertising, FMCG, or brand communication environments.
3. Proficiency in industry-standard design software (e.g., Adobe Creative Suite)
4. Knowledge of digital and print production requirements
5. Basic photography/video documentation skills are a plus