Beauty Trainer & Event Specialist

Hebe Beauty Indonesia; Jakarta Utara; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

Hebe Beauty Indonesia is seeking an energetic events professional to own end-to-end offline brand activations across our sales channels, from concept to on-site execution and post-event evaluation.

You will develop trend-driven activation concepts to drive sales and conversions, coordinate with area teams and vendors, train beauty advisors, and report on performance KPIs. Weekend work and occasional travel may be required to meet targets.

Qualifications

• 1–2 years of experience in beauty brand activation or trade marketing.
• Experience offline activations in beauty stores, retail outlets, or consumer touchpoints.
• Ability to drive sales and evaluate event performance with KPIs.

Responsibilities

• Take end-to-end ownership of offline events and brand activations across sales channels.
• Develop trend-driven activation concepts to drive sales, conversions and sell-out.
• Coordinate with area teams, vendors, and partners for smooth execution.
• Monitor, evaluate and report event performance and KPIs.
• Support product demonstrations, consumer engagement and selling at events.
• Deliver product knowledge sessions and training to beauty advisors or area teams.
• Be creative, proactive, detail-oriented, energetic with strong communication and problem-solving skills.
• Comfortable with targets, weekends and travel when required.

Skills

Marketing skills

Selling skills

Communication

Organization

Problem-solving

Creative thinking

Customer engagement

Job description

What You’ll Do:

Take full ownership of the end-to-end planning, preparation, coordination, and execution of offline events and brand activations across our sales channels, from concept development and pre-event preparation to on-site execution and post-event evaluation.

Develop creative and trend-driven activation concepts designed to drive sales, conversion, and sell-out performance, beyond brand awareness alone.

Coordinate with area teams, internal stakeholders, vendors, and other event partners to ensure smooth execution and achievement of event targets.

Monitor, evaluate, and report event performance, including sales results, conversion, and other relevant KPIs.

Actively support product demonstrations, consumer engagement, and product selling during events to encourage purchase decisions.

Deliver product knowledge sessions and practical makeup/skincare training to area teams and Beauty Advisors (BAs) to strengthen product knowledge, demonstration skills, and selling effectiveness.

What We’re Looking For:

Minimum 1–2 years of experience in beauty brand activation, trade marketing activation, or sales-driven event marketing.

Hands-on experience creating and executing offline activations in sales channels, such as beauty stores, retail outlets, or other consumer touchpoints, with a focus on sales and conversion.

Understanding of sales-driven activation strategies and experience evaluating event performance based on sales results or other relevant KPIs.

Experience coordinating with area teams, vendors, and other event-related stakeholders.

Strong marketing and selling skills, with a good understanding of consumer engagement and purchase behavior.

Good knowledge of skincare and makeup, with the ability to perform self-makeup and apply makeup on others.

Able to deliver engaging product knowledge sessions and practical training for beauty advisors or area teams.

Creative, proactive, detail-oriented, energetic, and equipped with strong communication, organizational, and problem-solving skills.

Comfortable working with targets and willing to work on weekends and travel out of town when required.