Bali Luxury Social Media Lead

Kempinski Hotels SA; Provinsi Bali; On-site; IDR 420,000,000 - 540,000,000; Full time

Job summary

Kempinski Bali is seeking a Social Media Executive to manage 11 accounts, craft engaging captions, plan monthly calendars and lead digital campaigns for a luxury resort in Bali. The role requires strong storytelling in English and collaboration with multiple departments to highlight rooms, dining, wellness and events.

The candidate will translate brand identity into compelling content across Reels, Stories and carousels, while maintaining timely delivery and brand standards.

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, Multimedia or a related field.
• Minimum 2–3 years of relevant experience in social media management, digital marketing or content creation, preferably within luxury hospitality, lifestyle or a premium consumer brand.
• Experience managing multiple social media accounts and developing content calendars.
• Proven ability to develop creative concepts, mood boards and visual references.
• Strong copywriting skills in English; proficiency in Bahasa Indonesia is an advantage.
• Practical experience with Meta Business Suite and Meta Ads Manager.
• Familiarity with social media scheduling tools, analytics platforms and content management systems.
• Basic photography and videography skills, with an understanding of editing applications such as Canva, Adobe Creative Suite or equivalent tools.

Responsibilities

• Manage and oversee the resort's portfolio of 11 social media accounts, ensuring consistency in brand identity, tone of voice and content quality.
• Develop and maintain monthly social media content calendars, including content themes, campaign priorities, captions and publishing schedules.
• Monitor social media performance, audience engagement, trends and platform developments.
• Ensure all content is aligned with the resort's brand positioning, marketing objectives and communication guidelines.
• Manage scheduling, publishing and day-to-day updates across relevant social media platforms.
• Maintain an organized content library and ensure the appropriate use of approved visual assets.
• Coordinate and schedule photoshoots, video productions and other content creation activities.
• Liaise with relevant departments to secure necessary arrangements, locations, talent, products and operational support.
• Prepare creative briefs, mood boards and shot lists and references ahead of each production.
• Support the creative team during photoshoots and filming, ensuring proper execution of direction.

Skills

Social media management

Copywriting

Content planning

Digital marketing

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

Meta Ads Manager

Canva

Adobe Creative Suite

Job description

Kempinski Bali is seeking a Social Media Executive to manage 11 accounts, craft engaging captions, plan monthly calendars and lead digital campaigns for a luxury resort in Bali. The role requires strong storytelling in English and collaboration with multiple departments to highlight rooms, dining, wellness and events.

The candidate will translate brand identity into compelling content across Reels, Stories and carousels, while maintaining timely delivery and brand standards.