Bali Luxury Resort Social Media Lead

Kempinski; Kuta Selatan; Remote; IDR 150,000,000 - 210,000,000; Full time

Job summary

The Apurva Kempinski Bali in Bali, Indonesia seeks a Social Media Executive to manage the resort's digital presence across 11 accounts, shaping luxury storytelling and timely content that highlights rooms, dining, wellness and events.

You will develop monthly content calendars, coordinate with internal teams, assist with paid campaigns via Meta Ads Manager, and ensure every post aligns with the resort's premium brand voice while engaging a discerning audience.

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, Multimedia or a related field.
• 2–3 years of relevant experience in social media management or digital marketing, preferably within luxury hospitality, lifestyle or a premium consumer brand.
• Experience managing multiple social media accounts and developing content calendars.
• Proven ability to develop creative concepts, mood boards and visual references.
• Strong copywriting skills in English; proficiency in Bahasa Indonesia is an advantage.
• Practical experience with Meta Business Suite and Meta Ads Manager.
• Familiarity with social media scheduling tools, analytics platforms and content management systems.
• Basic photography and videography skills, with an understanding of editing applications such as Canva, Adobe Creative Suite or equivalent tools.

Responsibilities

• Manage portfolio of 11 social media accounts with consistent brand identity, tone and content quality.
• Develop and maintain monthly social media content calendars, including themes, campaigns and captions.
• Monitor social media performance, audience engagement, trends and platform developments.
• Ensure all content aligns with brand positioning and marketing objectives.
• Coordinate scheduling, publishing and day-to-day updates across platforms.
• Maintain an organized content library and use of approved visual assets.
• Develop creative content ideas and campaign concepts reflecting the resort's positioning.
• Prepare mood boards, visual references and direction for campaigns.
• Translate objectives into engaging social media executions (Reels, Stories, carousels).
• Identify opportunities to showcase rooms, dining, wellness, culture and sustainability.
• Collaborate with departments to ensure accurate information and timely content delivery.
• Coordinate with internal teams to minimize guest disruption during campaigns and events.
• Support live event coverage and reporting on social channels.
• Ensure assets are organized and available for future marketing use.

Skills

Social media

Copywriting

Content creation

Meta Ads Manager

Photography

Videography

Content calendars

Analytics tools

Bahasa Indonesia

Education

Marketing/PR degree

Tools

Meta Business Suite

Job description

The Apurva Kempinski Bali in Bali, Indonesia seeks a Social Media Executive to manage the resort's digital presence across 11 accounts, shaping luxury storytelling and timely content that highlights rooms, dining, wellness and events.

You will develop monthly content calendars, coordinate with internal teams, assist with paid campaigns via Meta Ads Manager, and ensure every post aligns with the resort's premium brand voice while engaging a discerning audience.