Bali-Based Field Marketing Lead

Exely; Provinsi Bali; On-site; IDR 167,400,000 - 279,000,000; Full time

Benefits offered by this job

Laptop provided

Health insurance

Annual leave 14 days

Religious Festive Bonus

Job summary

Exely, a global IT company serving hotels, is seeking a proactive Marketing Manager to lead local marketing strategy, events, social media, and partner marketing in Bali, Indonesia, with regional collaboration across APAC. You will identify opportunities, manage budgets, and localize content to strengthen Exely’s market presence.

You will collaborate with regional teams, oversee event planning, webinars, and campaigns, and drive brand awareness while ensuring consistency across channels and

Qualifications

• Experience in marketing, event management, communications, or a related field.
• Ability to develop and implement local marketing strategies and activities aimed at increasing brand awareness and supporting business growth.
• Strong organizational and project management skills, with the ability to coordinate multiple activities and meet deadlines.
• Experience organizing events, conferences, exhibitions, webinars, or partner marketing activities.
• Experience in social media management, content planning, localization, and publication coordination.
• Experience managing marketing budgets, payment requests, expense tracking, and performance reporting.
• Strong analytical skills and the ability to evaluate marketing performance and draw actionable conclusions.
• Excellent communication and collaboration skills, with the ability to work effectively with internal teams, vendors, partners, and media representatives.
• Fluency in Indonesian and a good command of English, both written and spoken.

Responsibilities

• Develop and implement a local marketing strategy for Indonesia aligned with Exely’s regional marketing strategy and business objectives.
• Proactively identify local marketing opportunities and propose initiatives to increase Exely’s brand awareness and strengthen its market presence in Indonesia.
• Plan and execute integrated marketing activities to engage hoteliers, build brand recognition, and support business growth.
• Research local market trends, competitor activities, and hospitality industry developments to identify new opportunities for brand promotion.
• Identify and develop relationships with relevant industry associations, media outlets, technology partners, and other potential collaborators.
• Explore new marketing channels, partnerships, and promotional opportunities to expand Exely’s reach among the target audience.
• Collaborate with regional marketing, business development, and customer success teams to align local activities with commercial priorities.
• Develop and execute annual plans for participation in local and international industry events relevant to the Indonesian market.
• Organize and coordinate events, conferences, exhibitions, networking activities, and partner collaborations.
• Support the planning and execution of company anniversary events and other marketing initiatives across multiple cities in Indonesia.
• Plan and conduct webinars for the Indonesian market in collaboration with technology partners and cross-functional teams.
• Manage event-related logistics, promotional materials, merchandise, and coordination with vendors and partners.
• Prepare detailed event reports covering expenses, ROI, lead integration into CRM, and recommendations for future events.
• Evaluate event performance and identify opportunities to improve lead generation, brand visibility, and overall marketing effectiveness.
• Plan, create, localize, and publish social media content for Indonesia, Malaysia, Thailand, Sri Lanka, and the Philippines.
• Adapt marketing messages and materials to local market needs, cultural context, and target audiences.
• Coordinate Indonesian-language translations and localization of social media content, marketing collateral, and publications.
• Create and coordinate publications on public online media platforms in Indonesia.
• Prepare content and presentations for sales meetings, industry events, webinars, and other marketing initiatives.
• Manage the Country Leader Program for Indonesia, including content planning and LinkedIn activities for the designated company representative.
• Prepare performance reports on social media activities and the Country Leader Program.
• Support digital marketing campaigns when needed and collaborate with relevant teams to ensure consistency across marketing channels.
• Plan and manage the marketing budget for Indonesia in line with agreed priorities and objectives.
• Coordinate budget execution, payment requests, monthly expense reporting, and financial reconciliation.
• Monitor marketing expenses and ensure that activities are delivered within the allocated budget.
• Manage marketing merchandise, including planning, procurement coordination, and strategic distribution for events, business meetings, giveaways, and client engagement.
• Maintain accurate records of marketing expenses, event documentation, and related materials.
• Track and report on the performance of marketing activities, including events, social media, publications, and the Country Leader Program.
• Analyze event results, lead generation performance, expenses, and ROI to evaluate the effectiveness of marketing initiatives.
• Ensure that leads generated through offline activities are properly documented and integrated into the CRM system.
• Provide actionable recommendations based on performance data, market insights, and feedback from local teams and partners.
• Maintain organized marketing documentation and reporting to support planning and decision-making.

Job description

Exely, a global IT company serving hotels, is seeking a proactive Marketing Manager to lead local marketing strategy, events, social media, and partner marketing in Bali, Indonesia, with regional collaboration across APAC. You will identify opportunities, manage budgets, and localize content to strengthen Exely’s market presence.

You will collaborate with regional teams, oversee event planning, webinars, and campaigns, and drive brand awareness while ensuring consistency across channels and