B2B Design Audience & Content Lead

PT Agate International; Indonesia; On-site; IDR 111,600,000 - 167,400,000; Full time

Job summary

Design Marketing Studio seeks an Audience & Content Manager to lead the development of a B2B information platform for interior design professionals. You will shape audience strategy, content-product roadmap, and publishing priorities, coordinating cross-functional teams for execution.

You will guide use of AI for audience research, content planning, and repurposing across formats, while maintaining high quality and a credible B2B positioning. This is a full-time role based in Indonesia.

Qualifications

• Have at least 5 years of experience in audience development, B2B publishing, editorial product management, content strategy, media, or professional education
• Understand how useful content products attract, engage, and retain specialized audiences
• Have experience with newsletters, editorial planning, audience analytics, SEO, or digital distribution
• Can set priorities and guide cross-functional projects through completion
• Are comfortable using data and audience feedback to make recommendations
• Communicate clearly and professionally in English
• Can work independently while maintaining alignment and visibility with leadership
• Have familiarity with interior design, professional-services audiences, or trade publishing, preferably
• A related bachelor’s or master’s degree is preferred, but practical experience and demonstrated ownership are valued more highly than a specific degree.

Responsibilities

• Own the audience strategy, content-product direction, and development priorities
• Define how newsletters, reports, guides, educational resources, and other content products should be structured, delivered, measured, and improved over time
• Conduct or coordinate audience research to understand the needs, challenges, behaviors, and information gaps of design-industry professionals
• Develop recurring content products such as newsletters, reports, interviews, guides, and educational resources
• Establish editorial calendars, publishing standards, and clear production processes
• Identify opportunities to improve audience acquisition, engagement, retention, and repeat usage
• Coordinate editorial, design, SEO, marketing, and technical resources from concept through publication
• Use analytics, search and discovery behavior, newsletter performance, audience research, and direct feedback to guide priorities
• Find practical ways to strengthen email growth, engagement, and retention
• Use AI to improve content planning, audience insight, and repurposing without weakening quality
• Maintain a credible, useful, and clearly defined B2B position

Skills

Audience development

B2B publishing

Editorial product management

Content strategy

Media

Professional education

Newsletters

Editorial planning

Audience analytics

SEO

Digital distribution

English communication

Independent work

Interior design familiarity

Education

Bachelor's or Master’s degree preferred

Job description

Design Marketing Studio seeks an Audience & Content Manager to lead the development of a B2B information platform for interior design professionals. You will shape audience strategy, content-product roadmap, and publishing priorities, coordinating cross-functional teams for execution.

You will guide use of AI for audience research, content planning, and repurposing across formats, while maintaining high quality and a credible B2B positioning. This is a full-time role based in Indonesia.