Content Manager

Gentem Lifelong Learning Group; Jakarta Pusat; On-site; IDR 167,400,000 - 323,640,000; Full time

Job summary

Gentem Lifelong Learning Group in Jakarta is seeking a Content Manager to develop and execute content strategies that strengthen our brand, engage audiences, and drive business growth. You will collaborate with designers, videographers, marketers, and other stakeholders to deliver campaigns that meet objectives.

The role requires leading content creators, freelancers, and agencies, maintaining a consistent brand voice, and improving content processes for efficiency and scalability.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or related field.
• Minimum 3 years of experience in Content Marketing, Content Strategy, Digital Marketing, Social Media, Copywriting, or related role.
• Proven experience managing content across multiple platforms, particularly LinkedIn and other social media channels.
• Strong portfolio demonstrating content creation, copywriting, storytelling, and campaign execution.
• Ability to personally create high-quality content, not just manage others who create it.
• Strong understanding of audience research, content planning, content strategy, and digital marketing trends.
• Experience building personal branding, thought leadership, employer branding, or LinkedIn content strategies is highly preferred.
• Experience leading content teams, freelancers, agencies, or creative collaborators.
• Strong analytical, project management, and stakeholder management skills, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills in Bahasa Indonesia and English.

Responsibilities

• Develop and execute a content strategy that supports brand awareness, audience engagement, lead generation, and business growth.
• Plan, create, and manage content calendars across social media, LinkedIn, website, email marketing, and other digital channels.
• Identify audience insights, market trends, and content opportunities to strengthen our brand presence.
• Ensure consistent brand voice, messaging, and quality across all content platforms.
• Collaborate with designers, videographers, marketers, and other stakeholders to deliver impactful campaigns.
• Lead and manage content creators, freelancers, agencies, and creative partners.
• Track content performance using analytics and continuously optimize content based on insights.
• Improve content production processes to enhance efficiency, quality, and scalability.

Skills

Content strategy

Team leadership

Digital marketing

Copywriting

Social media

Content calendar

Analytics

Stakeholder management

Project management

Bilingual writing

Education

Bachelor's Degree in Marketing, Communications, Journalism, English, Business, or related field

Job description

Job Description

As a Content Manager, you will be responsible for developing and executing content strategies that strengthen our brand, engage audiences, and support business growth. You will work closely with cross-functional teams to ensure every piece of content delivers impact and aligns with our business objectives.

Key Responsibilities

• Develop and execute a content strategy that supports brand awareness, audience engagement, lead generation, and business growth.
• Plan, create, and manage content calendars across social media, LinkedIn, website, email marketing, and other digital channels.
• Identify audience insights, market trends, and content opportunities to strengthen our brand presence.
• Ensure consistent brand voice, messaging, and quality across all content platforms.
• Collaborate with designers, videographers, marketers, and other stakeholders to deliver impactful campaigns.
• Lead and manage content creators, freelancers, agencies, and creative partners.
• Track content performance using analytics and continuously optimize content based on insights.
• Improve content production processes to enhance efficiency, quality, and scalability.

Minimum Qualifications & Experience

• Bachelor's Degree in Marketing, Communications, Journalism, English, Business, or a related field.
• Minimum 3 years of experience in Content Marketing, Content Strategy, Digital Marketing, Social Media, Copywriting, or a related role.
• Proven experience managing content across multiple platforms, particularly LinkedIn and other social media channels.
• Strong portfolio demonstrating content creation, copywriting, storytelling, and campaign execution.
• Ability to personally create high-quality content, not just manage others who create it.
• Strong understanding of audience research, content planning, content strategy, and digital marketing trends.
• Experience building personal branding, thought leadership, employer branding, or LinkedIn content strategies is highly preferred.
• Experience leading content teams, freelancers, agencies, or creative collaborators.
• Strong analytical, project management, and stakeholder management skills, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills in Bahasa Indonesia and English.