Associate Content Manager

Kredivo Group; Jakarta Pusat; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

Kredivo Group is seeking a strategic Content Marketing Specialist to lead end-to-end content strategy and execution. You will drive engagement and brand presence across in-app, email newsletters, push notifications, social media, and website, ensuring consistency and impact.

Collaboration with Growth, Product, Social Media, and Creative teams is essential. The role requires 4+ years in marketing, strong copywriting, data-driven decision making, and fluency in English and Bahasa Indonesia.

Qualifications

• Minimum 4 years of experience in marketing, especially in-app campaigns.
• Ability to develop original content aligned with business objectives.
• Strong copywriting skills adaptable across channels and audiences.
• Strong data analysis using metrics to inform content decisions.
• Experience with content management systems and customer engagement platforms.
• Good understanding of social media and creative design.
• Fluent in English and Bahasa Indonesia.

Responsibilities

• Develop, strategize, and execute content that supports marketing campaigns and aligns with brand identity.
• Maintain campaign calendars for content production and distribution across channels (in-app, newsletters, push notifications, social media, website).
• Oversee creation, editing, and publishing of content across channels.
• Analyze content and campaign performance using relevant metrics and identify areas for improvement.
• Collaborate with Growth, Product, Social Media, and Creative teams to execute campaigns.

Skills

Content marketing

Copywriting

Data analysis

Social media

Creative design understanding

English

Bahasa Indonesia

Fluent in English

Tools

CMS

Customer engagement platforms

Job description

We’re looking for a strategic and creative Content Marketing Specialist who will lead the end-to-end execution of content strategies that drive engagement, strengthen brand presence, and support marketing campaign objectives. This role is key in shaping how our brand communicates across multiple digital channels, ensuring every piece of content is impactful, consistent, and aligned with business goals.

About The Job:

• Develop, strategize, and execute content that supports marketing campaign objectives while aligning with the brand identity.
• Develop and maintain campaign calendars to plan content production and distribution across all channels (in-app, newsletter, push notification, social media and website).
• Oversee the creation, editing and publishing of the content across all channels.
• Analyze content and campaign performance using relevant metrics and identify areas for improvement
• Work closely with Growth, Product, Social Media and Creative teams to develop and execute the campaign

About You:

• Minimum 4 years of experience in marketing especially in-app marketing campaigns.
• Ability to develop original content that aligns with business objectives.
• Strong copywriting skills with the ability to adapt messaging across different channels and audiences.
• Strong data analysis skills and the ability to use performance metrics to make content decisions.
• Experience with content management systems and customer engagement platforms.
• Good understanding of social media & creative design.
• Fluent in English and Bahasa Indonesia.

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