Area Sales Lead: Distributor Growth & Field Execution

Perfetti Van Melle; Tebet Barat; On-site; IDR 44,640,000 - 89,280,000; Full time

Job summary

Perfetti Van Melle is seeking a Sales Executive in Jakarta to drive volume, value, and distribution within the assigned area. You will implement promotions, monitor competitors, and ensure strong merchandiser execution across outlets.

You will coach sales reps, work with distributors on route optimization, and provide regular performance insights to improve market coverage and sales results.

Qualifications

• Bachelor's degree required.

Responsibilities

• Deliver sales targets within the assigned area.
• Execute trade promotions, visibility programs, and merchandising guidelines in outlets.
• Monitor competitor activities and recommend tactical actions to maintain market leadership.
• Ensure numeric and weighted distribution growth across general trade, modern trade, and key outlets.
• Work with distributors to optimize route plans and ensure salesforce discipline in market coverage.
• Track secondary sales, productivity, and stock availability.
• Lead, coach, and motivate Sales Representatives, Canvassers, and Merchandisers.
• Conduct joint field visits to improve selling skills and execution discipline.
• Provide regular performance feedback and identify training needs for the field team.
• Build strong working relationships with distributor staff and ensure alignment on sales targets.
• Monitor distributor operations (inventory, credit, manpower) to avoid stock-outs or inefficiencies.
• Negotiate with key outlets to improve visibility, shelf space, and promotional participation.
• Prepare regular reports on sales performance, distribution, outlet coverage, and competitor activity.
• Analyze sales data to identify opportunities and recommend corrective actions.

Education

Bachelor's degree in any major

Job description

Perfetti Van Melle is seeking a Sales Executive in Jakarta to drive volume, value, and distribution within the assigned area. You will implement promotions, monitor competitors, and ensure strong merchandiser execution across outlets.

You will coach sales reps, work with distributors on route optimization, and provide regular performance insights to improve market coverage and sales results.