Agency Strategy and Analyst, Indonesia

TikTok Inc.; Jakarta Selatan; On-site; IDR 150,000,000 - 230,000,000; Full time

Job summary

TikTok Inc. is seeking an experienced strategist to establish and manage agency relationships in Indonesia, scaling TikTok marketing solutions through this key channel alongside local Sales, Growth, and KAM teams.

The role requires a track record in account management or marketing within platform sales or media agencies, with potential from related industries showing strong business development and analytical skills.

Qualifications

• 5+ years in strategies including consulting or investment.
• Excellent data analysis and storytelling with data.

Responsibilities

• Execute the strategy to increase TikTok's share of revenue and partnerships with Agencies.
• Enhance relationships with Agencies across the region, engaging CXO and Founder level.
• Define agency account plans with country teams to unlock investments and drive KPIs.
• Lead XFN teams to structure and execute operational and strategic initiatives.
• Develop annual and quarterly business plans using market data and agency analysis.
• Create plans to penetrate agency organizations and influence key contacts.
• Develop marketing approaches (performance, brand, mid funnel, commerce) to empower Agencies with TikTok ad solutions.
• Collaborate with measurement partners to build learning agendas and improve measurement adoption.

Skills

Strategy development

Data analysis

Cross-functional collaboration

Tools

SQL

Tableau/Power BI

Job description

Responsibilities

Team Introduction

The Global Business Solutions (GBS) team drives revenue growth for TikTok's advertising business globally. The team partners closely with Sales, Marketing, Operations, Agency Partnerships, Marketing Science, and Product teams to deliver scalable business impact. GBS is a fast-paced, entrepreneurial, and commercially driven organization focused on long-term ecosystem development.

TikTok is seeking an experienced team member to establish and manage TikTok's relationships with agencies in Indonesia and will be responsible for scaling TikTok marketing solutions through this important channel, alongside local Agency sales teams and Key Account and Growth teams.

This role will analyze, strategize and devise impactful agency programs for a business that is experiencing rapid and dramatic growth. We are looking for a self-starter who has a demonstrated sales record, experience in account management/client services role and is well-versed in the agency ecosystem within the region.

This person will be comfortable navigating ambiguity and displays strong problem-solving leadership in a fast-evolving environment. Ideal candidates will have account management or marketing experience in Platform Sales, Media agency as well as TikTok Shop Agencies and Brands. High potential candidates from other industries yet with exceptional business development skills and analytical skills will also be considered.

• Execute on the strategy to increase TikTok's share of revenue and partnership opportunities.
• Enhance TikTok's relationship with Agencies across the region, with a focus on developing relationships at CXO and Founders level.
• Work closely with country agency team to define agency account plans to unlock investments and drive their business key performance metrics.
• Lead and Partner XFN teams to structure and execute operational and strategic initiatives.
• Develop annual and quarterly business plans, synthesising market data, agency analysis and defining the overall business approach to TikTok's success.
• Deliver a plan to penetrate various agency organisations to drive alignment and influence executive and day-to-day contacts to execute against these plans.
• Be adept at developing various marketing approaches such as performance, brand, mid funnel, commerce to empower Agencies to leverage TikTok ad solutions, creative approaches, and ad tech infrastructure.
• Collaborate with measurement partners to create learning agendas to help teams and agencies better measure impact of TikTok and better adopt TikTok measurement solutions.
• Develop Team forecasting and deliver accurate analysis to support team planning.
• Create persuasive sales narratives to help Team leverage market trends, case studies to position TikTok positively.
• Able to design and execute both scaled and focused Agency engagement tactics.
• Exceed sales goals for yourself and your team.
• Orchestrate plans with product teams and all cross-functional teams to guide organizational efforts towards stronger business outcomes on product adoption.
• Home in on relevant trends and opportunities in order to craft business cases that support any new requests and/or changes that alter product vision/roadmap.

Qualifications

Minimum Qualifications

• 5+ years of experience in strategies including consulting/investment. Banking/corporate strategy & planning, sales/media related experience is a plus but not a must.
• Strong data analysis capabilities, including data query and visualization. Demonstrated success in data driven story telling and reporting.
• Excellent cross-organizational collaboration & partner management skills, able to drive win-win solutions and ensure plan implementation.

Preferred Qualifications

• Proactive, quick learner with result-oriented mindset.
• Proven track record of high-quality strategic output and exceeding business/project targets.
• Experience in SEA digital advertising industry is a plus.