Affiliate & Content Marketing Specialist

PT Bayi Kiddy Indonesia; Tangerang; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

PT Bayi Kiddy Indonesia is seeking an Affiliate & Content Marketing Specialist to drive affiliate relations, data-driven strategy, and engaging content across social channels. You will identify top performers, craft video content for Shopee Video, and develop campaigns aligned with product goals.

The role requires at least 1 year in affiliate or influencer marketing, strong analytical skills, and proficiency with Excel/Sheets.

Qualifications

• Minimum 1 year of experience in Affiliate Marketing, KOL/Influencer Marketing, Social Media, Content Creator or Digital Marketing.

Responsibilities

• Outreach, recruitment, and management of affiliates/KOLs/creators.
• Analyze data on GMV, orders, conversions, content quantity, affiliate performance.
• Identify top affiliates/products and provide data-driven recommendations.
• Create short-form video content for Shopee Video and social media.
• Develop content ideas including hook, script, caption, and CTA.
• Basic video editing using CapCut or similar tools.
• Monitor content trends and adapt to products/market.

Skills

Affiliate marketing

KOL/Influencer marketing

Social media

Content creation

Education

D3/S1 in Marketing or related field

Tools

CapCut

Excel/Sheets

Job description

Affiliate & Content Marketing Specialist

We are seeking a creative, communicative, proactive, target-oriented candidate with strong analytical abilities. The ideal candidate will not only be able to find and communicate with affiliates/creators, but also understand how to develop affiliate and content into channels that generate sales.

Key responsibilities

Conduct outreach, recruitment, and management of affiliates/KOLs/creators

Read and analyze data such as GMV, number of orders, conversion, content quantity, active affiliates, product performance, and affiliate performance

Identify top-performing affiliates and products and provide recommendations based on data

Create short-form video content for Shopee Video and social media

Develop content ideas and concepts including hook, script, angle, caption, and CTA

Conduct basic video editing using CapCut or similar applications

Understand content trends on social media and adapt them to be relevant to products and target market

Build and maintain long-term relationships with affiliates/creators

Communicate professionally through WhatsApp, DM, chat marketplace, and social media

About you

Minimum D3/S1 education from Marketing, Communication, Digital Marketing, Business, or related fields

Minimum 1 year of experience in Affiliate Marketing, KOL/Influencer Marketing, Social Media, Content Creator, Digital Marketing, E-Commerce, or related fields

Understanding of affiliate marketing, social commerce, and e-commerce fundamentals

Comfortable working based on targets, KPIs, and performance data

Able to use Microsoft Excel or Google Sheets for database, reporting, monitoring, and simple analysis

Analytical thinking capability and able to convert analysis results into clear action plans

Detail-oriented in managing databases and monitoring multiple affiliates simultaneously

Good communication, interpersonal, and negotiation skills

Confident in contacting and building communication with affiliates, creators, and KOLs

Proactive in follow-up and persistent when conducting outreach