Ads Specialist

PT HiGood Live Jakarta; Jakarta Barat; Sur place; IDR 89 280 000 - 156 240 000; Plein temps

Résumé du poste

HiGood Live Jakarta is expanding its Ads Promotion Department and seeks an Ads Specialist to manage and optimize TikTok advertising campaigns, focusing on driving traffic to live streaming sessions and increasing live room engagement.

You will plan, execute, and optimize campaigns, monitor budgets, and analyze performance metrics to meet business objectives. Fresh graduates are welcome to apply.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Experience in performance marketing or ads management.
• Familiar with TikTok Ads Manager and digital campaigns.
• Strong analytical and data-driven decision making.
• Able to manage multiple accounts in a fast-paced environment.

Responsabilités

• Plan, execute, and manage TikTok advertising campaigns to drive traffic and engagement to live streaming sessions.
• Set up and optimize TikTok Live Ads campaigns to support live room traffic and sales performance.
• Manage and allocate advertising budgets effectively based on campaign objectives and performance.
• Monitor campaign performance and analyze key metrics, including impressions, CTR, CPC, CPM, conversion rate, GMV, and ROAS.
• Optimize campaigns by adjusting budgets, targeting, and advertising strategies to improve results.
• Monitor approximately 10-20 advertising accounts daily using AI-powered tools.
• Identify campaign performance issues and opportunities for improvement through data analysis.
• Prepare daily performance reports and provide recommendations for campaign improvement.
• Coordinate with the Operations (OP) team to align advertising activities with live streaming schedules and promotional targets.

Connaissances

TikTok Ads Manager

Performance marketing

Campaign management

Data analysis

Digital advertising

Formation

Bachelor's degree

Outils

Meta Ads

AI analysis tools

TikTok Live

Description du poste

HiGood Live Jakarta is expanding its business and establishing a new Ads Promotion Department. We are looking for a results-driven and analytical Ads Specialist to manage and optimize digital advertising campaigns, particularly for TikTok Live.

In this role, you will be responsible for executing advertising campaigns, boosting live room traffic, managing advertising budgets, and analyzing campaign performance to achieve business objectives.

Candidates with experience in TikTok Ads, digital advertising, e-commerce marketing, or live commerce are encouraged to apply.

Key Responsibilities

Plan, execute, and manage TikTok advertising campaigns to drive traffic and engagement to live streaming sessions.

Set up and optimize TikTok Live Ads campaigns to support live room traffic and sales performance.

Manage and allocate advertising budgets effectively based on campaign objectives and performance.

Monitor campaign performance and analyze key metrics, including impressions, CTR, CPC, CPM, conversion rate, GMV, and ROAS.

Optimize campaigns by adjusting budgets, targeting, and advertising strategies to improve results.

Monitor approximately 10-20 advertising accounts daily using AI-powered tools.

Identify campaign performance issues and opportunities for improvement through data analysis.

Prepare daily performance reports and provide recommendations for campaign improvement.

Coordinate with the Operations (OP) team to align advertising activities with live streaming schedules and promotional targets.

Requirements

Bachelor's degree and Experience in Performance Marketing, Business, Communications, Digital Advertising, or Ads Management is preferred.

Familiar with TikTok Ads Manager and digital advertising campaign management.

Understanding of advertising metrics such as CTR, CPC, CPM, CPA, conversion rate, GMV, and ROAS.

Familiar with TikTok Live, live room operations, or live commerce is an advantage.

Knowledge of Meta Ads (Facebook and Instagram) or other digital advertising platforms is a plus.

Familiar with AI tools for advertising analysis, account monitoring, or campaign optimization is preferred.

Strong analytical skills, attention to detail, and data-driven decision-making.

Able to manage multiple advertising accounts and work in a fast-paced environment.

Fresh graduates with relevant knowledge and strong interest in digital advertising are welcome to apply.

Working Arrangement

Work Location: Puri, West Jakarta or Cideng, Central Jakarta

Employment Type: Full-time

Working Hours: Rotational shifts:

Morning: 06:00-15:00

Regular: 09:00-18:00

Afternoon/Night: 15:00-00:00

Working Schedule: Rolling workdays and rotating days off, including weekends and public holidays according to the assigned schedule.

Candidates with previous TikTok Live Operations (OP) experience who are interested in transitioning into the Ads department are also welcome to apply.