Digital Marketing (Tiktok Ads Operation)

White Glove Hiring; Jakarta Barat; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

PT Yongwang Electronics Indonesia - TCL Indonesia mengundang Digital Marketing untuk operasional iklan TikTok. Peran fokus pada pengelolaan kampanye TikTok Ads (GMV Max, Conversion, Live Ads) untuk meningkatkan lalu lintas dan penjualan melalui TikTok Shop dan Tokopedia.

Posisi ini melibatkan pengelolaan portofolio SKU 100+ (TV, AC, Home Appliances) dengan strategi berbasis performa, perencanaan kampanye full-funnel, analisis metrik iklan, serta kolaborasi dengan konten dan tim KOL/creator.

Qualifications

• Bachelor’s degree and strong understanding of e-commerce platforms.
• Skilled in analyzing sales data and developing campaign strategies.
• Creative, proactive, and target-driven with good communication and teamwork.

Responsibilities

• Manage and optimize TikTok Ads campaigns (GMV Max, Conversion Ads, Live Ads).
• Plan full-funnel campaigns aligned with mega campaigns (9.9, 11.11, 12.12).
• Analyze ads metrics (CTR, CVR, ROAS, GMV) and optimize for efficiency.
• Collaborate with content, KOL/creator, and live streaming teams; conduct A/B testing.
• Coordinate with platforms (TikTok, Tokopedia) for campaign support.

Skills

E-commerce analytics

Campaign planning

Data-driven decision making

Education

Bachelor’s degree

Tools

TikTok Ads Manager

Tokopedia

Job description

DESKRIPSI PEKERJAAN

PT Yongwang Electronics Indonesia - TCL Indonesia hiring Digital Marketing (Tiktok Ads Operation)

• Manage and optimize Tiktok Ads campaigns (GMV Max, Conversion Ads, Live Ads) to drive traffic and sales acros Tiktok Shop and Tokopedia
• Handle large SKU portofolio (100+SKUs) including TVs, AC, and Home Appliances with performarce -based strategy
• Plan and execute full-funnel campaigns (awareness-consideration-conversion) aligned with mega campaigns (e.g 9.9, 11.11, 12.12)
• Monitor and analyze ads performace metrics (CTR, CVR, ROAS, GMV) and continuoasly optimize for efficiency
• Collaborate with content, KOL/creator, and live streaming teams to ensure high-performing creatives- Conduct A/B testing on creative, audience targeting, and bidding strategies- Manages Ads budget allocation and ensure ROI targets are met
• Coordinate with platform (Tiktok & Tokopedia) for campaigns support and traffic boosting opportunities

KUALIFIKASI MINIMUM

• Bachelor’s Degree in any major.
• Strong understanding of the E-commerce platform and its tools.
• Skilled in analyzing sales data and developing campaign strategies.
• Creative, proactive, and target-driven.
• Excellent communication skills and a strong team player.
• Able to communicate in English is a must.
• Willing to work using a personal laptop
• Can join immediately.