WeLab Bank - (Senior) Manager, Growth & Customer

WeLab Bank; Hong Kong; On-site; HKD 60,000 - 100,000; Full time

Benefits offered by this job

Learning and development stipend

Wellness and happiness activities

Comfortable and positive work environment

Social activities and flexible time offs

Job summary

WeLab Bank in Hong Kong is seeking an experienced professional to drive customer acquisition and growth strategies within the fast-paced digital banking sector. You will collaborate across teams to enhance product offerings and deepen market insights, ensuring satisfaction among Mainland visitors.

The ideal candidate has 6+ years in product management or marketing, excels in data analytics, and is fluent in Cantonese, English, and Mandarin. A strong understanding of the local digital banking landscape is essential.

Qualifications

• At least 6 years in product management or marketing within banking, fintech, or related sectors.
• Deep understanding of Hong Kong’s digital banking ecosystem.
• Strong analytical skills with ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.

Responsibilities

• Define and execute customer acquisition, growth and retention strategies.
• Collaborate closely with cross‑functional teams to deliver seamless product experiences.
• Develop and implement targeted go‑to‑market strategies and promotional campaigns.
• Conduct deep market research and analysis to identify opportunities.
• Champion a customer‑centric approach and optimize the user journey.

Skills

Customer acquisition strategies

Data analysis

Stakeholder management

Partnership management

Agile methodologies

Fluent in Cantonese, English and Mandarin

Education

Bachelor’s degree in business, marketing, or related field

MBA

Job description

About You

• You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast‑paced, agile environment
• You enjoy doing purpose‑led and meaningful work
• You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
• You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective)
• You always find a way to get things done without sacrificing the quality of your work, integrity, and values
• No task is off limits for you
• You are humble and prioritize the success of the team over your own with an eagerness to help those around you
• You don't shy away from challenges and can bounce back from setbacks

What you’ll do and what success looks like in this role

• Define and execute customer acquisition, growth and retention strategies (including MCV segment), aligning with overall business goals and market trends
• Collaborate closely with cross‑functional teams—marketing, digital, business intelligence, tech and operation—to deliver seamless product experiences
• Develop and implement targeted go‑to‑market strategies and promotional campaigns, measuring success through KPIs and iterating based on data
• Build and manage strategic ecosystem partnerships with external stakeholders to enhance product offerings and expand customer reach
• Conduct deep market research and customer insights analysis to identify opportunities and pain points for Mainland visitors using Hong Kong digital banking services
• Monitor competitive landscape and regulatory changes to ensure product compliance and competitiveness
• Champion a customer‑centric approach, collaborate with internal stakeholders to optimize the user journey and satisfaction
• Use data analytics to drive decision‑making, optimize product performance, and report progress to senior leadership

What Is Required And What We’re Looking For

• Bachelor’s degree in business, marketing, or related field; MBA is a plus
• At least 6 years in product management or marketing within banking, fintech, or related sectors. Solid Mainland China Visitor segment experience is a strong plus
• Deep understanding of Hong Kong’s digital banking ecosystem and Mainland Chinese visitor behaviors
• Strong analytical skills with ability to translate data into actionable insights
• Excellent communication and stakeholder management skills
• Agile, innovative mindset with ability to thrive in a fast‑paced startup environment
• Proven track record in managing partnerships and driving cross‑functional collaboration
• Fluent in Cantonese, English and Mandarin

Perks And Benefits To Enrich Your Experience At WeLab

• Learning and development stipend – we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn
• Wellness and happiness – numerous activities to let you focus on your physical and mental wellbeing. We allow flexible time offs to take care of personal matters and to enjoy time with family and friends
• Comfortable and positive work environment – open plan office for easy collaboration and social with your colleagues, or branch out into your own thinking pods when needed, with free food and drinks for when you want to recharge
• Work smart, play hard – connect with your colleagues over food and drinks at the stocked pantry, in the spacious social area with board games and a ping pong table, or over activities like hiking, yoga, badminton, etc.

We offer a competitive salary package to the successful candidate.

All information provided by applicants will be used for recruitment purposes only. Information of unsuccessful applicants will be destroyed within 24 months of receipt.