VP, Digital Luxury E‑Commerce Growth in China

The International Marketing Exchange Limited; Hong Kong; On-site; HKD 1,200,000 - 2,000,000; Full time

Job summary

The International Marketing Exchange Limited in Hong Kong seeks a Vice President of Sales to accelerate digital and luxury e-commerce in mainland China from Hong Kong. You will lead the modernization of the ecommerce website, grow digital sales, implement segmented marketing to lift AOV and repeat purchases, set dynamic pricing, and report KPIs to guide strategic decisions.

The role requires mandatory China digital marketing experience, familiarity with Baidu and Google Analytics, CRM like

Qualifications

• Experience in China digital marketing.
• Familiarity with Baidu Analytics and Google Analytics.
• Ability to use a CRM like Salesforce or HubSpot.
• Bilingual in Mandarin or Cantonese and English.
• Existing network across high-net-worth clients, private clubs and luxury partners in China is a plus.

Responsibilities

• Grow digital sales into mainland China by ecommerce.
• Lead and take full control of the project of modernising our ecommerce website.
• Implement a segmented marketing system to increase AOV and repeat purchases.
• Set pricing for products based on dynamic sales and purchasing data.
• Report performance with clear metrics and KPIs.

Skills

China digital marketing

E-commerce

CRM (Salesforce/HubSpot)

Data analytics

Bilingual Mandarin/Cantonese & English

Tools

Baidu Analytics

Google Analytics

Salesforce

HubSpot

Job description

The International Marketing Exchange Limited in Hong Kong seeks a Vice President of Sales to accelerate digital and luxury e-commerce in mainland China from Hong Kong. You will lead the modernization of the ecommerce website, grow digital sales, implement segmented marketing to lift AOV and repeat purchases, set dynamic pricing, and report KPIs to guide strategic decisions.

The role requires mandatory China digital marketing experience, familiarity with Baidu and Google Analytics, CRM like