Global Director of Digital Growth & E‑Commerce

Robert Half Hong Kong Limited; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Robert Half Hong Kong Limited is seeking a Director of Digital Marketing to lead digital strategy across international markets. You will drive e-commerce growth, optimize channel investments and ensure consistent brand experience across all online touchpoints.

The role requires a 10-year track record in digital marketing within an MNC, with strong English and Cantonese skills, and an entrepreneurial, proactive mindset to navigate fast-changing environments.

Qualifications

• 10 years of digital marketing experience from MNC.
• Proven track record of e-commerce and digital marketing growth.
• Entrepreneurial mindset, proactive and adaptable.
• Strong communication and stakeholder management.
• Fluency in English and Cantonese.

Responsibilities

• Develop and execute digital marketing and e-commerce growth strategies across key international markets.
• Lead digital channel strategies to drive acquisition, engagement, conversion and retention with data-driven methods.
• Identify market opportunities and optimize channel investments for revenue and ROI.
• Ensure consistent brand positioning and customer experience across digital touchpoints.
• Translate heritage and values into compelling digital campaigns for international audiences.
• Collaborate with creative, content and regional teams to deliver impactful customer experiences.
• Define KPIs and success metrics across e-commerce, paid media, CRM, social media and search.
• Monitor and report traffic, conversion, CAC, ROAS, LTV and retention metrics.

Skills

Digital marketing

E-commerce

Data analysis

Stakeholder management

English & Cantonese

Job description

Robert Half Hong Kong Limited is seeking a Director of Digital Marketing to lead digital strategy across international markets. You will drive e-commerce growth, optimize channel investments and ensure consistent brand experience across all online touchpoints.

The role requires a 10-year track record in digital marketing within an MNC, with strong English and Cantonese skills, and an entrepreneurial, proactive mindset to navigate fast-changing environments.