Visionary Brand Creative Lead

TOKEN2049; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

TOKEN2049 is seeking a visionary Creative Lead in Hong Kong to steer the brand’s visual identity, voice, and direction across digital, video, print, and experiential media. You will bridge business strategy with storytelling and guide a multidisciplinary team toward iconic campaigns that resonate with audiences.

You will lead with strategic storytelling, collaborate with Marketing, Product, and Strategy, and contribute hands-on when needed to ensure top-quality work and campaigns that drive KPIs.

Qualifications

• 5+ years in creative agency or in-house brand experience.
• 2+ years leading creative teams or complex campaigns.
• Strong portfolio with multi-channel campaigns showing design, story arcs and concept thinking.
• Mastery of Creative Cloud (Photoshop, Illustrator, InDesign, Premiere/After Effects) and Figma.
• Excellent communication and ability to pitch ideas to executives.

Responsibilities

• Define, evolve, and safeguard the brand’s visual identity across channels.
• Lead and oversee high-impact campaigns from brief to execution.
• Mentor designers, writers, and producers to deliver best-in-class work.
• Collaborate with Marketing, Product, and Strategy to align output with business goals.
• Contribute hands-on craft when needed (visuals, video, copy).
• Maintain quality by tracking design trends and emerging tech.

Skills

Creative leadership

Brand storytelling

Portfolio showcase

Education

Bachelor’s degree or equivalent

Tools

Creative Cloud

Figma

Job description

TOKEN2049 is seeking a visionary Creative Lead in Hong Kong to steer the brand’s visual identity, voice, and direction across digital, video, print, and experiential media. You will bridge business strategy with storytelling and guide a multidisciplinary team toward iconic campaigns that resonate with audiences.

You will lead with strategic storytelling, collaborate with Marketing, Product, and Strategy, and contribute hands-on when needed to ensure top-quality work and campaigns that drive KPIs.