Vice President, Strategic Communications, Brand & Customer Insights

UOB; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

UOB in Hong Kong is seeking a senior Marketing & Communications leader to drive integrated campaigns, social media, and client engagement across digital channels and events. You will translate customer insights into actionable strategies, oversee budgets, and partner with business units to deliver measurable impact.

The role requires a degree in Marketing or related fields, 8+ years of marketing experience in financial services, fluent English and Chinese, and strong analytics, project and

Qualifications

• Degree in Marketing, Communications, Business Administration, Market Research or related disciplines.
• At least 8 years of experience in marketing communications, social media, customer engagement, customer insights or related fields, preferably within banking, financial services or multinational organisations.
• Proven experience in integrated marketing campaigns, social media management, event management and stakeholder engagement.
• Strong understanding of customer analytics, market research and performance measurement.
• Experience supporting business development, partnerships or ecosystem-building initiatives is an advantage.
• Strong project management, analytical and stakeholder management skills.
• Commercially minded, results-oriented and able to translate insights into actionable business outcomes.
• Excellent written and spoken English and Chinese; Mandarin is an advantage.

Responsibilities

• Develop and implement integrated marketing communications programmes aligned with business priorities and growth objectives.
• Lead social media strategy, content planning, campaign execution and performance optimisation to strengthen client engagement and digital presence.
• Manage marketing content across digital, social media, website, events and client engagement channels.
• Lead business-aligned client engagement programmes, events and marketing initiatives that strengthen customer relationships, support business development and enhance stakeholder connectivity.
• Lead customer insights, market intelligence and competitor analysis to inform marketing strategy, identify emerging opportunities and translate customer needs into actionable business recommendations.
• Develop performance dashboards and reporting frameworks to track campaign effectiveness, customer engagement, ROI and contribution to business objectives.
• Drive marketing and engagement support for business connectivity initiatives, including Foreign Direct Investment-related programmes, strategic partnerships and ecosystem engagement activities.
• Integrate sustainability, education, children and art-related themes into marketing communications and customer engagement programmes to reinforce the Bank’s responsible business agenda and strengthen stakeholder relevance.
• Drive internal engagement programmes that reinforce UOB values, corporate culture and strategic priorities, fostering stronger employee alignment, advocacy and connection to the Bank’s purpose.
• Manage marketing budgets, project timelines and agency/vendor relationships to ensure effective delivery and ROI.
• Ensure compliance with marketing governance requirements, regulatory standards and internal policies.
• Partner closely with business units, product teams and internal stakeholders to ensure marketing priorities are aligned with strategic business objectives and delivered with measurable impact.

Skills

Marketing communications

Social media

Customer engagement

Customer insights

Analytics

Project management

Stakeholder management

Partnerships

Ecosystem building

English & Chinese

Education

Marketing degree

Tools

CRM systems

Web analytics

Campaign management tools

Job description

Company: 1201 UOB Hong Kong

About UOB

United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values - Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Description

• Develop and implement integrated marketing communications programmes aligned with business priorities and growth objectives.
• Lead social media strategy, content planning, campaign execution and performance optimisation to strengthen client engagement and digital presence.
• Manage marketing content across digital, social media, website, events and client engagement channels.
• Lead business-aligned client engagement programmes, events and marketing initiatives that strengthen customer relationships, support business development and enhance stakeholder connectivity.
• Lead customer insights, market intelligence and competitor analysis to inform marketing strategy, identify emerging opportunities and translate customer needs into actionable business recommendations.
• Develop performance dashboards and reporting frameworks to track campaign effectiveness, customer engagement, ROI and contribution to business objectives.
• Drive marketing and engagement support for business connectivity initiatives, including Foreign Direct Investment-related programmes, strategic partnerships and ecosystem engagement activities.
• Integrate sustainability, education, children and art-related themes into marketing communications and customer engagement programmes to reinforce the Bank’s responsible business agenda and strengthen stakeholder relevance.
• Drive internal engagement programmes that reinforce UOB values, corporate culture and strategic priorities, fostering stronger employee alignment, advocacy and connection to the Bank’s purpose.
• Manage marketing budgets, project timelines and agency/vendor relationships to ensure effective delivery and ROI.
• Ensure compliance with marketing governance requirements, regulatory standards and internal policies.
• Partner closely with business units, product teams and internal stakeholders to ensure marketing priorities are aligned with strategic business objectives and delivered with measurable impact.

Requirements

• Degree in Marketing, Communications, Business Administration, Market Research or related disciplines.
• At least 8 years of experience in marketing communications, social media, customer engagement, customer insights or related fields, preferably within banking, financial services or multinational organisations.
• Proven experience in integrated marketing campaigns, social media management, event management and stakeholder engagement.
• Strong understanding of customer analytics, market research and performance measurement.
• Experience supporting business development, partnerships or ecosystem-building initiatives is an advantage.
• Strong project management, analytical and stakeholder management skills.
• Commercially minded, results-oriented and able to translate insights into actionable business outcomes.
• Excellent written and spoken English and Chinese; Mandarin is an advantage.

Additional Requirements

Develop (Competency), Engage (Competency), Execute (Competency), Strategise (Competency)

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate’s age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.