VP, Brand Strategy & Customer Insights

United Overseas Bank Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

United Overseas Bank Limited (UOB) seeks a senior leader in Strategic Communications, Brand & Customer Insights to develop and execute integrated marketing communications and social media strategies. You will manage content across digital channels and drive customer engagement, insights, and partnerships to support business growth.

The role requires strong English and Chinese communication skills, 8+ years in marketing/communications, and a proven track record in campaigns, events, and analytics

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 8+ years of marketing communications, social media, customer engagement, or related fields, preferably in banking or multinational organizations.
• Proven experience in integrated marketing campaigns, social media management, events and stakeholder engagement.
• Strong understanding of customer analytics, market research and performance measurement.
• Experience supporting business development, partnerships or ecosystem-building initiatives is an advantage.
• Strong project management, analytical and stakeholder management skills.
• Excellent written and spoken English and Chinese; Mandarin is an advantage.

Responsibilities

• Develop and implement integrated marketing communications programmes aligned with business priorities.
• Lead social media strategy, content planning, campaign execution and performance optimisation.
• Manage marketing content across digital, social media, website, events and client engagement channels.
• Lead customer engagement programmes, events and marketing initiatives to strengthen relationships.
• Lead insights, market intelligence and competitor analysis to inform strategy.
• Develop dashboards and reporting frameworks to track campaign effectiveness and ROI.
• Drive marketing support for business connectivity initiatives and partnerships.
• Integrate sustainability and education themes into communications to reinforce UOB's agenda.
• Drive internal engagement programmes to reinforce UOB values and culture.
• Manage marketing budgets, timelines and agency/vendor relationships.
• Ensure compliance with governance requirements and internal policies.

Skills

Marketing comms

Social media strategy

Stakeholder management

Customer insights

Campaign management

Budget management

English & Chinese

Education

Bachelor's degree in Marketing

Tools

Analytics tools

CRM systems

Content management

Job description

United Overseas Bank Limited (UOB) seeks a senior leader in Strategic Communications, Brand & Customer Insights to develop and execute integrated marketing communications and social media strategies. You will manage content across digital channels and drive customer engagement, insights, and partnerships to support business growth.

The role requires strong English and Chinese communication skills, 8+ years in marketing/communications, and a proven track record in campaigns, events, and analytics