Travel Digital Marketing Manager: Short-Form Video & KOL

Caterbee HR Solutions Limited; Hong Kong; On-site; HKD 558,000 - 670,000; Full time

Benefits offered by this job

Prime location Admiralty

Fixed working hours

Job summary

Caterbee HR Solutions Limited is seeking a Digital Marketing Manager in Hong Kong to lead travel product marketing and digital campaigns. You will plan content, drive short videos, live streams, and influencer partnerships to boost bookings and brand reach.

The role emphasizes data-driven optimization across Xiaohongshu, Douyin, Threads and Instagram, with a stable schedule and a prime Admiralty location.

Qualifications

• Experience in digital marketing for travel products.
• Hands-on with social platforms including Xiaohongshu, Douyin, Threads and Instagram.
• Strong content creation, short videos, and live streaming skills.

Responsibilities

• Develop and implement content strategies for short videos, graphics, and live streaming.
• Manage KOL/influencer collaborations for product promotion and sales.
• Monitor channel performance and optimize based on data.

Skills

Digital marketing

Travel industry experience

KOL collaborations

Social media platforms (Xiaohongshu, ˆ

Job description

Caterbee HR Solutions Limited is seeking a Digital Marketing Manager in Hong Kong to lead travel product marketing and digital campaigns. You will plan content, drive short videos, live streams, and influencer partnerships to boost bookings and brand reach.

The role emphasizes data-driven optimization across Xiaohongshu, Douyin, Threads and Instagram, with a stable schedule and a prime Admiralty location.