Southeast Asia Store Development

Luckin Coffee; Hong Kong; Hybrid; HKD 667,000 - 941,000; Full time

Benefits offered by this job

Market-competitive package

Learning opportunities

Career development

Coffee vouchers

Job summary

Luckin Coffee is seeking a seasoned professional to support Southeast Asia expansion, providing site selection and market planning input. You will help set targets, align resources, and manage a pipeline of potential locations while building post-opening reviews to refine strategies.

The role requires a Bachelor’s degree or above with 5+ years in retail/coffee expansion, strong bilingual Chinese/English communication, and solid analytical skills.

Qualifications

• Bachelor’s degree or above; major is not limited.
• 5+ years of experience in chain retail, coffee, or beverage industries, with digitized site selection or expansion experience preferred.
• Strong written and verbal communication in Chinese and English; able to present bilingual materials.
• Strong analytical and structured problem-solving skills with data analysis capabilities.
• Able to work effectively across multicultural teams.

Responsibilities

• Support Southeast Asia expansion strategy with site selection and market planning input.
• Assist markets in setting expansion targets and execution plans.
• Establish a pipeline management mechanism for potential store locations across countries.
• Build post-opening reviews to evaluate site selection effectiveness and optimize expansion.

Skills

Bilingual Chinese/English

Analytical thinking

Cross-cultural collaboration

Education

Bachelor’s degree or above

Job description

Job Location: Singapore/Hong Kong/Xiamen

About Luckin Coffee

Luckin Coffee (OTC: LKNCY) is a leading technology-driven coffee company founded in China in 2017. As a U.S. publicly traded company, Luckin Coffee files regular reports with the U.S. Securities and Exchange Commission (SEC) and is traded on the OTC Market under the ticker LKNCY.

With technology at the core of its business, Luckin integrates digital capabilities across customer engagement, store operations, supply chain, and business management. As of 2026, Luckin has built a global store network of more than 35,000 stores, with an expanding presence across international markets including Singapore, Malaysia, and the United States.

As Luckin continues its global expansion, we are building strong local operational capabilities and franchise management systems to support sustainable growth across different markets.

For more information, please visit: www.luckincoffee.com

Key Responsibilities

Business Planning & Expansion Management

• Support Southeast Asia expansion strategy development, providing site selection and market planning recommendations based on headquarters’ direction and local market conditions.
• Assist markets in setting expansion targets and execution plans, driving progress management and resource alignment to ensure delivery of business goals.
• Establish and maintain a pipeline management mechanism for potential store locations across countries, supporting expansion planning and development pacing.
• Build a post-opening review mechanism to evaluate site selection effectiveness through operational data and continuously optimize expansion strategies and resource allocation.

Process & Methodology Development

• Develop and implement standardized site selection processes, evaluation criteria, and operating frameworks across Southeast Asian markets. Drive digitalized and dashboard-based management throughout the expansion workflow to enhance professionalism and systematic management.
• Conduct benchmark analysis and sales forecasting, providing localized recommendations based on different city and market characteristics.
• Drive the implementation and continuous optimization of location modeling, forecasting methodologies, and expansion tools across markets.
• Facilitate cross-country alignment, roll out, and training of key expansion strategies, tools, and processes.

Qualifications

• Bachelor’s degree or above ; major is not limited.
• Minimum 5 years of experience in chain retail, coffee, or beverage industries, with experience in digitized site selection or expansion business partnering. Candidates with Southeast Asia local market working or project experience are preferred.
• Strong written and verbal communication skills in both Chinese and English, with the ability to independently prepare and present bilingual materials.
• Strong analytical and structured problem-solving skills, with solid data analysis capabilities to support business decision-making.
• Strong communication and collaboration skills, with the ability to work effectively across multicultural teams.
• Self-driven, results-oriented, adaptable to fast-paced environments, and committed to continuous learning and team development.

What We Offer

• Market-competitive package
• Learning & leadership opportunities through hands-on experience and on-the-job training
• Career development through cross-functional exposure, short-term assignments, and international experiences
• Coffee & product benefits, including coffee vouchers and selected Luckin Coffee products
• Team building & cultural activities to foster collaboration and a strong sense of belonging

For more Information, please refer to our website: https://www.luckincoffee.com/.