Social Media Product Manager

Gate; Hong Kong; Remote; HKD 1,800,000 - 2,400,000; Full time

Job summary

Gate is a leading cryptocurrency exchange seeking a Senior Product Manager for its social product line. You will define strategy across equities, crypto trading, and Web3, guiding features from concept to launch.

You will lead cross-functional teams to build social formats like communities, short videos, and groups while aligning with regulatory and compliance needs.

Qualifications

• Bachelor's degree or above; preferred fields include Computer Science, Marketing, FinTech.
• 5+ years of internet product management experience, including 3+ years on social products.
• Experience at a leading internet company is preferred.
• Proven track record of growing a social product from early-stage to scale.
• Strong data analysis skills and ability to derive business solutions from insights.

Responsibilities

• Develop the product strategy for Gate's social product line based on insights into equities, HK/US stocks, crypto trading, Web3, and social trends.
• Define product positioning, development direction, and phased goals for social products to drive user acquisition and brand differentiation.
• Build and optimize a social product matrix across formats such as text/image communities, short videos, livestreaming, and groups.
• Conduct user interviews and market research to identify social needs in crypto trading scenarios.
• Translate insights into clear, actionable requirements for feature design and optimization.
• Lead end-to-end product design and iteration for core social features including user relationships, content sharing, and group interaction.
• Use feedback and data to improve engagement, retention, and conversion of social products.
• Identify partnerships with blockchain projects and KOLs to bring high-quality content and traffic into the social ecosystem.
• Explore innovative social engagement models and business models integrating social interaction with trading.
• Lead cross-functional collaboration and establish efficient processes for project delivery.
• Mentor team members to improve product capability and execution quality.
• Monitor crypto regulatory developments to ensure compliant social products.
• Build risk controls for content safety, privacy, data security, and platform reputation.

Skills

Product management

Analytical thinking

Cross-functional leadership

Market research

Crypto/Web3 knowledge

Education

Bachelor's degree

Job description

Founded in 2013, Gate is one of the world's earliest and most trusted cryptocurrency exchanges, serving over 53 million users globally. Ranked among the top three exchanges worldwide, Gate supports spot, futures, and margin trading alongside wealth management products across 4,600+ cryptocurrencies. With thousands of employees across key global markets — most working fully remotely — Gate is building the financial infrastructure of the next era of the internet. We hire people who move fast, think independently, and want real ownership of their work.

Responsibilities

• Develop the product strategy for Gate’s social product line based on deep insights into equities, Hong Kong and U.S. stocks, cryptocurrency trading, Web3, and social/community product trends.
• Define product positioning, development direction, and phased goals for social products that support user acquisition, brand strategy, and differentiated competitive advantages.
• Build and optimize a social product matrix across formats such as text/image communities, short videos, livestreaming, user groups, and other emerging social experiences.
• Conduct user interviews, competitor analysis, market research, and other forms of discovery to identify users’ social needs in crypto trading scenarios.
• Translate user insights and market opportunities into clear, actionable product requirements to guide feature design and optimization.
• Lead end-to-end product design and iteration for core social features, including user relationship management, content sharing, group interaction, and social trading.
• Use user feedback and business data to continuously improve product experience, engagement, retention, and conversion.
• Identify and develop partnerships with blockchain projects, KOLs, and industry institutions to bring high-quality content and traffic into the social ecosystem.
• Explore innovative social engagement models and business models that deepen the integration between social interaction and trading.
• Lead cross-functional collaboration, establish efficient working processes, and ensure smooth project execution.
• Provide professional guidance and development support to team members, improving the team’s overall product capability and execution quality.
• Monitor regulatory and policy developments in the cryptocurrency industry to ensure social products operate within a compliant framework.
• Build risk prevention and control mechanisms covering content safety, user privacy protection, data security, and platform reputation.
• Support other tasks assigned by the company and Team Leader to ensure smooth team operations and project delivery.

Requirements

• Bachelor’s degree or above; majors in Computer Science, Software Engineering, Marketing, FinTech, or related fields are preferred.
• 5+ years of internet product management experience, including at least 3 years focused on social products.
• Experience working at a leading internet company is preferred.
• Proven experience leading the optimization and operation of at least one social product from early-stage growth to scaled development.
• Strong logical thinking and data analysis skills, with the ability to identify problems, break them down clearly, and quickly develop business solutions.
• Deep understanding of the crypto industry and Web3 social ecosystem.
• Familiarity with the features, strengths, and product models of mainstream social products in the industry.
• Solid understanding of cryptocurrency market trends, regulatory developments, and compliance requirements.
• Excellent leadership, team management, communication, and cross-functional coordination skills.
• Strong market insight, innovative thinking, and problem-solving ability, with the ability to drive product growth in a complex and fast-changing environment.