SEO Specialist

Aspire; Hong Kong; Remote; HKD 471,000 - 706,000; Full time

Benefits offered by this job

Work from anywhere and Work from Home

Uncapped flexible annual leave

Wellness benefit

Team bonding budget

Culture is Key

Job summary

Aspire USA is seeking an SEO Specialist to support the organization’s organic growth priorities across traditional search and AI-driven discovery. You’ll report to the SEO Manager and be a hands-on contributor responsible for taking SEO work from research and analysis through execution, quality checks, measurement, and reporting.

You’ll collaborate with content, web, product marketing, and other stakeholders to deliver high-quality SEO work efficiently.

Qualifications

• 2+ years of hands-on SEO experience.
• Strong fundamentals across on-page, technical, off-page, content optimization, keyword research, internal linking, and search intent.
• Proficiency with SEO tools such as Ahrefs, Semrush, Screaming Frog, GSC, GA4.

Responsibilities

• Execute SEO priorities across on-page, technical, content, and off-page SEO with focus on quality and timely delivery.
• Conduct keyword, SERP, competitor, and performance research to identify opportunities and provide actionable findings.
• Optimize website content and entry points for search intent, relevance, discoverability, and user experience.
• Monitor organic performance, investigate changes, and translate findings into recommendations.
• Perform SEO audits and QA to resolve crawlability, indexation, site structure, metadata, and structured data issues.
• Support new organic growth initiatives and cross-functional projects with strong execution.
• Build reporting and visualizations that communicate performance, trends, and insights.
• Use AI and automation to improve speed, quality, and scalability while validating outputs.
• Stay updated with SEO and AI-driven discovery trends and flag relevant changes.

Skills

Hands-on SEO

SEO fundamentals

SEO tools proficiency

Data analysis & visualization

AI-driven SEO

HTML/CSS basics

English writing

Independent problem solving

Tools

Ahrefs

Semrush

Screaming Frog

Google Search Console

Google Analytics 4

Job description

About The Company

Founders today are building global companies from day one — but the systems that manage their money were built for a different era. Aspire exists to change that!

We’re building the financial operating system for global founders, bringing banking, software, and automation into a single platform so businesses can move faster across borders and stay focused on building.

Aspire is built by people who think from first principles, care deeply about solving hard problems, and take real ownership of their work. Our team brings global experience from leading fintech and technology companies, and many of us are former founders and operators who understand what it takes to build thoughtfully, make trade‑offs, and deliver at scale in a global environment.

Backed by leading global investors including Y Combinator, Peak XV, and Lightspeed, Aspire has been trusted by more than 50,000 startups and growing businesses worldwide to manage their finances since 2018. Together with partners like J.P. Morgan, Visa, and Wise, we’re building for the next generation of global companies.

About The Company

Founders today are building global companies from day one — but the systems that manage their money were built for a different era. Aspire exists to change that!

We’re building the financial operating system for global founders, bringing banking, software, and automation into a single platform so businesses can move faster across borders and stay focused on building.

Aspire is built by people who think from first principles, care deeply about solving hard problems, and take real ownership of their work. Our team brings global experience from leading fintech and technology companies, and many of us are former founders and operators who understand what it takes to build thoughtfully, make trade‑offs, and deliver at scale in a global environment.

Backed by leading global investors including Y Combinator, Peak XV, and Lightspeed, Aspire has been trusted by more than 50,000 startups and growing businesses worldwide to manage their finances since 2018. Together with partners like J.P. Morgan, Visa, and Wise, we’re building for the next generation of global companies.

About The Team

At Aspire, we’re on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses. Our Marketing Team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team crafts and executes strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions.

About The Role

As an SEO Specialist for Aspire USA, you’ll support the execution of our organic growth priorities across traditional search and emerging AI-driven discovery. Reporting to the SEO Manager, you’ll be a hands‑on individual contributor responsible for taking SEO work from research and analysis through execution, quality checks, measurement, and reporting.

You’ll collaborate with content, web, product marketing, and other stakeholders to deliver high-quality SEO work efficiently. This role is suited to someone who can work independently within clear priorities, solve problems with data, and proactively surface issues, opportunities, and recommendations to the SEO Manager.

What You’ll Be Doing

• Execute SEO priorities across on-page, technical, content, and off-page SEO with a strong focus on quality and timely delivery.
• Conduct keyword, SERP, competitor, and performance research to identify organic opportunities and provide clear findings and recommendations.
• Optimize website content and key organic entry points for search intent, relevance, discoverability, quality, and user experience.
• Monitor organic performance, investigate changes or issues, and translate findings into clear, actionable recommendations.
• Perform SEO audits and QA to identify and help resolve issues affecting crawlability, indexation, site structure, metadata, structured data, and overall search performance.
• Support new organic growth initiatives and cross‑functional projects as required, with strong execution and attention to detail.
• Build clear reporting and visualizations that communicate performance, trends, insights, and areas requiring attention.
• Use AI and automation responsibly to improve the speed, quality, and scalability of SEO work while validating outputs and maintaining strong judgment.
• Track relevant search and industry developments and flag changes or opportunities that may affect organic performance.
• Follow internal processes, quality standards, and compliance requirements across all SEO work.

What You Bring

• 2+ years of hands‑on SEO experience with a strong understanding of how organic search contributes to business growth.
• Strong SEO fundamentals across on-page, technical, off-page, content optimization, keyword research, internal linking, and search intent.
• Hands‑on SEO tool proficiency with Ahrefs, Semrush, Screaming Frog, Google Search Console, Google Analytics 4, and related platforms.
• Strong Google Sheets and Excel skills, including formulas, pivots, lookups, data analysis, and working confidently with large datasets.
• Reporting and visualization skills, with the ability to turn SEO data into clear insights for different stakeholders. Experience with Looker Studio or similar tools is a plus.
• Strong research, analytical, and problem‑solving skills, with the ability to independently investigate keywords, competitors, SERPs, search trends, user intent, and performance data, connect findings, and recommend practical next steps.
• Practical understanding of AI search, AEO, GEO, AI Overviews, and evolving discovery behavior, alongside strong traditional SEO knowledge.
• Effective use of AI tools for productivity, analysis, research, QA, and workflow improvement, with strong judgment and verification of outputs.
• Working knowledge of HTML, CSS, basic JavaScript, and CMS environments, including how they relate to SEO implementation and troubleshooting.
• Actively stays up to date with changes across SEO, Google Search, AI‑powered search, AEO/GEO, industry tools, and the broader SEO community, with the judgment to identify which developments are relevant and worth acting on.
• Clear communication and ownership, with strong written English, attention to detail, organization, and the ability to manage multiple workstreams and deadlines.
• Relevant industry experience is a plus, particularly in B2B, SaaS, fintech, or competitive US search markets.

What We Offer

• Work from anywhere and Work from Home subsidy
• Uncapped flexible annual leave
• Wellness benefit
• Team bonding budget to foster collaboration and a sense of belonging
• Culture is Key: Most importantly, we always strive to cultivate a special culture that brings special talents together - You may learn more about our culture at our careers site and LinkedIn Life page