senior specialist, loyalty

Starbucks Asia Pacific; Hong Kong; On-site; HKD 420,000 - 650,000; Full time

Job summary

Starbucks Asia Pacific is seeking a senior specialist in loyalty to shape and execute go-to-market strategies for our Starbucks Rewards program, driving engagement and measurable impact. You will lead end-to-end marketing execution and partner cross-functionally to deliver high-quality experiences that deepen customer relationships.

3+ years in loyalty, CRM, or integrated marketing in retail or consumer brands, with a track record of multi-channel campaigns and strong briefing skills.

Qualifications

• 3+ years of experience in loyalty, CRM, lifecycle, or integrated marketing—preferably in retail, e-commerce, or consumer brands.
• Proven ability to manage go-to-market strategies and execute multi-channel campaigns.
• Experience partnering with external agencies and managing deliverables end-to-end.
• Strong briefing skills and ability to align teams around a clear vision.
• Highly organized with solid project management and multitasking capabilities.

Responsibilities

• Manage go-to-market licensee execution for loyalty initiatives, including promotions, offers, games, and experiences, ensuring alignment to broader business goals.
• Develop clear, strategic marketing briefs that align cross-functional teams around objectives, target audience, messaging, and positioning.
• Partner across marketing, digital, analytics, operations, and finance to bring initiatives to market with excellence and precision.
• Manage timelines, dependencies, and stakeholders to deliver complex campaigns in a fast-paced environment.
• Continuously evolve the loyalty experience by keeping ahead of industry trends and customer expectations.
• Collaborate with external partners and agencies to execute campaigns and enhance program capabilities.

Skills

Loyalty marketing

CRM

Lifecycle marketing

Campaign management

Brief writing

Cross-functional collaboration

Job description

Now Brewing – senior specialist, loyalty!

Job Summary

This role contributes to the success of Starbucks Asia Pacific by shaping and executing go-to-market strategies for our Starbucks Rewards program – bringing loyalty initiatives to life in ways that deepen engagement and drive measurable impact.

We’re looking for a strategic, results-driven marketer with strong campaign instincts who can translate customer behavior into insight-led work. You will lead end-to-end marketing execution of loyalty initiatives while partnering cross-functionally to deliver seamless, high-quality experiences that strengthen long-term customer relationships.

Key Responsibilities

• Manage go-to-market licensee execution for loyalty initiatives, including promotions, offers, games, and experiences, ensuring alignment to broader business goals.
• Develop clear, strategic marketing briefs that align cross-functional teams around objectives, target audience, messaging, and positioning.
• Partner across marketing, digital, analytics, operations, and finance to bring initiatives to market with excellence and precision.
• Manage timelines, dependencies, and stakeholders to deliver complex campaigns in a fast-paced environment.
• Continuously evolve the loyalty experience by staying ahead of industry trends, customer expectations, and competitive benchmarks.
• Collaborate with external partners and agencies to execute campaigns and enhance program capabilities.

Required Experience

• 3+ years of experience in loyalty, CRM, lifecycle, or integrated marketing—preferably in retail, e-commerce, or consumer brands.
• Demonstrated experience managing go-to-market strategies and executing multi-channel campaigns.
• Experience partnering with external agencies and managing deliverables end-to-end.
• Skilled in brief writing with a track record of aligning teams around a clear vision.
• Highly organized with strong project management skills; ability to manage multiple priorities and timelines.

Promises

• Our partner promise: Bridge to a better future
• Our customer promise: Serve the world's finest coffee with a moment of connection
• Our farmer promise: Ensure the future of coffee for all
• Our community promise: Contribute positively
• Our environmental promise: Give more than we take
• Our shareholder promise: Generate long-term returns

All partners (employees) and applicants will be treated fairly, without regard to gender, race, color, national origin, citizenship, religion, age, physical or mental disability, sexual orientation, marital/family status, gender identity or other factors protected by law. We have zero tolerance for any type of discrimination or harassment based on the foregoing.