Senior Public Information Officer

Legislative Council Secretariat; Hong Kong; On-site; HKD 937,000 - 1,362,000; Full time

Benefits offered by this job

Paid leave, medical and dental

Monthly cash allowance for the rank

End-of-agreement gratuity

Job summary

The Legislative Council Secretariat in Hong Kong invites applications for the position of Senior Public Information Officer in its Media and Public Relations Division. The role focuses on drafting press materials, planning publicity campaigns, and managing digital media to promote LegCo’s work.

Applicants should have a university degree and at least nine years’ relevant experience in writing or multimedia production, with strong English and Chinese writing skills and a good understanding of

Qualifications

• A recognized university degree in communications, journalism, PR, global studies or politics/public administration.
• At least nine years' relevant experience in professional writing or multimedia production; five years in news media or PR.
• Thorough understanding of the Government and LegCo structure.
• Knowledge of China, Hong Kong and international affairs; political acumen.
• Excellent writing skills in Chinese and English; fluency in Cantonese, Putonghua and English.
• Insight into social media dissemination patterns with hands-on operational experience.
• Proficiency in using IT and AI tools.
• Strong leadership, management, communication, interpersonal, analytical and supervisory skills.
• Willingness to work beyond normal hours including holidays.

Responsibilities

• Plan, draft, edit and review press releases, op-eds, speeches, statements, reports and promotional materials.
• Assist in planning and implementing publicity initiatives to promote LegCo and respond to social issues.
• Assist in planning LegCo’s digital media strategies and manage social platforms.
• Plan and produce multi-media content including text, graphics, video and voice-overs.
• Provide media services and PR support; liaise with media; coordinate speeches and promotional materials.
• Supervise subordinates and enhance team performance.
• Undertake other duties as assigned by supervisors.

Skills

Media relations

Leadership

Communication

Analytical thinking

Public relations sense

Education

Bachelor’s degree in communications, journalism, public relations, global studies, or politics and public administration

Tools

Social media management

AI tools

IT skills

Job description

The Legislative Council Secretariat(“the Secretariat”) is looking for high calibre individuals for appointment as Senior Public Information Officer in its Media and Public Relations Division(“MPRD”). Under the supervision of The Legislative Council Commission, the Secretariat’s mission is to render efficient and professional services, research and administrative support for the Legislative Council(“LegCo”), enhance community understanding of the activities of LegCo and provide an effective avenue for redressing grievances of members of the public.

The main duties of the Senior Public Information Officers being recruited include:

• (a) planning, drafting, editing and reviewing various types of written materials, including but not limited to press releases, op‑ed articles, speeches, statements, reports and promotional materials, as well as editing the content having regard to the linguistic conventions and culture required of different target audiences to ensure that messages are disseminated accurately and appropriately;
• (b) assisting in planning and implementing various publicity and communication initiatives, including introducing the functions of the Council and responding promptly to major social issues, etc., so as to enhance the image of LegCo;
• (c) assisting in planning and implementing LegCo’s digital media communication strategies, managing the operation of LegCo’s various social media platforms, and implementing promotional campaigns tailored to the characteristics and user habits of mainstream platforms across different regions to disseminate official information in an extensive and effective manner;
• (d) planning and assisting in the production of multi‑media promotional content, including promotional materials in the form of text, graphics, video and voice‑overs etc.;
• (e) planning and providing media services and public relations support, including liaising with media representatives, handling enquiries, and coordinating the issuance of speeches, press releases and promotional materials, so as to facilitate media coverage and deepen the understanding of LegCo business among all sectors of the community as well as places outside Hong Kong;
• (f) supervising subordinates and enhancing team performance; and
• (g) undertaking other duties assigned by supervisors.

Staff in MPRD are subject to posting within the Division.

Entry requirements

Applicants should have:

• (a) a recognized university degree, preferably majoring in communications, journalism, public relations, global studies, or politics and public administration;
• (b) at least nine years’ relevant work experience in professional writing or multimedia production, including at least five years’ practical experience in news media and/or public relations;
• (c) thorough understanding of the institutional structure and operation of the Government of the Hong Kong Special Administrative Region and the Legislature;
• (d) good knowledge of the development of the country and Hong Kong, as well as the international situation; political acumen and a sound public relations sense;
• (e) excellent writing skills in both Chinese and English, with fluency in Cantonese, Putonghua and English; preferably, familiarity with the style and language used in Mainland’s official writing, its conventions and culture;
• (f) an insight into the operational models, dissemination patterns and user preferences of social media, along with extensive hands‑on operational and management experience;
• (g) preferably, proficiency in using information technology and artificial intelligence tools;
• (h) excellent leadership, management, communication, interpersonal, analytical and supervisory skills; and
• (i) a strong media sense, high self‑motivation, innovative thinking, a “user‑oriented” mindset, the ability to positively cope with changes and challenges and perform duties independently, efficiently and under pressure;
• and be willing to work beyond normal office hours and on holidays when needed.

Remuneration

The starting salary is $83,975 per month, increasing by 10 annual increments to $122,045, subject to satisfactory conduct and work performance. There is also a monthly cash allowance for the rank of Senior Public Information Officer (the current rate is $13,890 per month). Successful applicants will be appointed on three‑year agreement terms subject to renewal upon satisfactory completion of service, at which the appointees will be eligible for an end‑of‑agreement gratuity. The gratuity, when added to the employer’s contribution to a Mandatory Provident Fund Scheme, is equal to 15% of the total basic salary drawn during the agreement period. Fringe benefits include paid leave as well as medical and dental benefits.

As an equal opportunities employer, The Legislative Council Commission is committed to ensuring that there is no discrimination in employment with the Secretariat. The post advertised is open to all applicants meeting the basic entry requirements irrespective of their disability, gender, marital status, pregnancy, age, family status, sexual orientation and race.