Senior Product Innovation & Growth Marketing Manager

AXA; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

AXA Hong Kong and Macau seeks an experienced marketer to lead product positioning, messaging, and go-to-market strategies for insurance offerings. You will collaborate with vendors, drive channel experiments, and manage end-to-end sales enablement across multiple platforms.

The role requires strong storytelling, project management, and leadership skills to influence stakeholders and deliver measurable business results in a dynamic market.

Qualifications

• Bachelor's degree or higher in Marketing, Business, or related fields.
• Minimum of 8 years of marketing experience within the insurance industry, with at least 2 years in a managerial or team leadership role.
• Strong content development and storytelling skills to translate complex concepts into clear and engaging communications.
• Proven strong project management skills with the ability to oversee complex timelines and multiple priorities.
• Excellent interpersonal and communication skills to build relationships, influence stakeholders, and lead a team effectively.
• Demonstrated strong business acumen with a results-oriented mindset.
• Less experienced candidates may be considered for Manager position.

Responsibilities

• Develop and refine product positioning and messaging for target audiences and launches.
• Collaborate with external vendors and agencies to produce compliant marketing materials.
• Lead exploration of new channels and partnerships to boost product visibility.
• Drive end-to-end sales enablement initiatives across channels.
• Ensure GTM activities are aligned, deadlines met, and initiatives organized.
• Manage the budget to ensure efficient resource allocation.
• Support ad hoc projects and initiatives as needed.

Skills

Content development

Team leadership

Project management

Stakeholder communication

Strategic thinking

Education

Bachelor’s degree or higher in Marketing, Business, or related fields

Job description

Responsibilities:

• Develop and refine product positioning and messaging that resonate with target audiences; create and deliver compelling content to support product launches and promotional activities.
• Collaborate with external vendors and agencies to produce clear, engaging, and compliant marketing materials such as videos, sales enablement tools, and digital assets, ensuring timely delivery of all initiatives.
• Lead the exploration of new channels, promotional ideas, and third-party collaborations to enhance product visibility and achieve business results.
• Drive end-to-end execution of sales enablement initiatives, including creative concept formulation, visual development, content management, and communication strategies across various channels to sustain business momentum.
• Ensure all GTM (Go-To-Market) activities are aligned, deadlines are met, and initiatives are well-organised.
• Manage the budget to ensure efficient resource allocation.
• Provide support for ad hoc projects and initiatives as needed.

Qualifications:

• Bachelor’s degree or higher in Marketing, Business, or related fields.
• Minimum of 8 years of marketing experience within the insurance industry, with at least 2 years in a managerial or team leadership role.
• Strong content development and storytelling skills to translate complex concepts into clear and engaging communications.
• Proven strong project management skills with the ability to oversee complex timelines and multiple priorities.
• Excellent interpersonal and communication skills to build relationships, influence stakeholders, and lead a team effectively.
• Demonstrated strong business acumen with a results-oriented mindset.
• Less experienced candidates may be considered for Manager position.

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.