(Senior) Digital Business Analyst

AXA Hong Kong and Macau; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

AXA Hong Kong and Macau is seeking a Digital Business Analyst to drive requirements, user journeys and end-to-end data flows for our digital platforms. You will coordinate with product owners, UI/UX teams and analytics to ensure deliverables meet business needs and regulatory standards.

The role requires strong stakeholder management, experience in agile environments, and a passion for digital journeys within the insurance/financial services space. This position is based in Hong Kong.

Qualifications

• Bachelor degree in Business, Information Technology, Marketing or relevant disciplines.
• 4+ years of Digital Business Analysis, Digital transformation and/or coordination or Project management Agile experience is an advantage.
• Experience in insurance or financial services will be an advantage.
• Tech-savvy, passionate about digital journeys; eager to learn and adapt to new tools and technology.
• Strong analytical capabilities and ability to manage multiple projects and discuss alternatives with stakeholders.

Responsibilities

• Collaboratively work with peers and product owner to understand the context, business rationale and value for the project.
• Gather requirements from various stakeholders by understanding detailed business needs, operation and backend workflows.
• Document business requirements, process maps and user journeys based on inputs from business stakeholders.
• Prepare and review written material; work with UI/UX to define user journeys, wireframes and prototypes, and liaise with stakeholders for reviews and approvals.
• Write and document user stories in line with business needs; collaborate with analytics for tracking and end-to-end data flows and reporting requirements.

Skills

Analytical thinking

Strong communication

Multitasking

Team player

Stakeholder management

Education

Bachelor degree in Business/Information Technology/Marketing

Tools

Content Management System

Job description

• Collaboratively work with peers and product owner to understand the context, business rationale and value for the project
• Work on gathering requirements from various stakeholders by understanding detailed business needs, operation and backend workflows
• Document business requirements, process maps and user journeys; based on various inputs from business stakeholders
• Prepare and review relevant written material for assigned projects as required Work with UI / UX team to define the user journeys, wireframes & prototype, and liaise with relevant stakeholders for reviews and approvals
• Write & document user stories in accordance with business needs & requirements; including collaborating with analytics team for tracking needs, and working on end-to-end flows, data passing and reporting requirements and defining acceptance criteria
• Work closely & participate in Scrum Team (under Agile methodology) to contribute to overall feature delivery
• Participate in daily standup meetings and any ad-hoc ones
• Participate to bi-weekly backlog grooming and sprint planning meetings with Scrum Team, and relay user stories briefing
• Prepare UAT testing plan and collaborate with IT Testing team
• Create test cases (functional, non-functional & UI) based on user stories and identify test data
• Execute the test cases (UAT and BVT), capture evidence and raise defects and follow up with IT team on resolution
• Handle BAU activities related to eCommerce/Website/Digital Partnership platforms:
• Updating content as and when required and maintain web publishing by using Content Management System
• Creating discount and marketing campaigns in Campaign Management tool based on business needs
• Supporting daily operations workflows and requests where necessary (related to payment, policy issuance, etc)
• Supporting production incidents in close collaboration with IT Support & Maintenance team and vendor and ensuring communications and support to internal stakeholders
• Update & maintain documentation and where relevant training materials towards internal stakeholders
  

Responsibilities

• Collaboratively work with peers and product owner to understand the context, business rationale and value for the project
• Work on gathering requirements from various stakeholders by understanding detailed business needs, operation and backend workflows
• Document business requirements, process maps and user journeys; based on various inputs from business stakeholders
• Prepare and review relevant written material for assigned projects as required Work with UI / UX team to define the user journeys, wireframes & prototype, and liaise with relevant stakeholders for reviews and approvals
• Write & document user stories in accordance with business needs & requirements; including collaborating with analytics team for tracking needs, and working on end-to-end flows, data passing and reporting requirements and defining acceptance criteria
• Work closely & participate in Scrum Team (under Agile methodology) to contribute to overall feature delivery
• Participate in daily standup meetings and any ad-hoc ones
• Participate to bi-weekly backlog grooming and sprint planning meetings with Scrum Team, and relay user stories briefing
• Participate to demo & retrospective sessions
• Prepare UAT testing plan and collaborate with IT Testing team
• Create test cases (functional, non-functional & UI) based on user stories and identify test data
• Execute the test cases (UAT and BVT), capture evidence and raise defects and follow up with IT team on resolution
• Handle BAU activities related to eCommerce/Website/Digital Partnership platforms:
• Updating content as and when required and maintain web publishing by using Content Management System
• Creating discount and marketing campaigns in Campaign Management tool based on business needs
• Supporting daily operations workflows and requests where necessary (related to payment, policy issuance, etc)
• Supporting production incidents in close collaboration with IT Support & Maintenance team and vendor and ensuring communications and support to internal stakeholders
• Update & maintain documentation and where relevant training materials towards internal stakeholders
  

Qualifications

• Bachelor degree in Business, Information Technology, Marketing or relevant disciplines
• 4 or more years of working experience in Digital Business Analysis, Digital transformation and/or co-ordination or Project management Agile methodology experience is an advantage
• Experience in insurance or financial service industry will be an advantage
• Tech savvy, passionate about digital journeys; eager to learn and adapt to new tools and technology
• Good analytical capabilities and flexible, can quickly adapt to deal with new projects and dig deeper into relevant business and IT knowledge
• Strong communication skills for navigating through business requirements, ability to involve others in discussions of alternatives, asking for their suggestions and steering them to a mutually acceptable position
• Multitasking and feeling comfortable to manage multiple projects at any time
• Able to work proactively and under pressure against multiple deadlines
• Good team player to work in a diverse team as well as collaborate cross-functionally
• Fluent in Cantonese and English

About AXA Hong Kong And Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits), Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).