(Senior) Marketing & Service Manager (Private Banking)

Bank of China (Hong Kong) Limited; Hong Kong; On-site; HKD 558,000 - 781,200; Full time

Job summary

Bank of China (Hong Kong) Limited is seeking a Marketing Manager to develop proactive marketing strategies and execute client events aimed at enhancing brand image and supporting business goals in private banking. The ideal candidate will have over 5 years of proven experience in event management and brand promotion.

Fluency in both English and Chinese is essential, with a degree required. Strong analytical and communication skills are necessary to effectively manage stakeholder relationships and evaluate marketing initiatives.

Qualifications

• 5+ years of proven experience in event management and brand promotion, especially in banking.
• Ability to translate ideas into actionable projects.
• Strong attention to detail and independent work capability.

Responsibilities

• Develop proactive marketing strategies for private banking.
• Create and execute client events to build relationships.
• Evaluate effectiveness of events and campaigns.

Skills

Project and time management

Event management

Brand promotion

Strong communication skills

Analytical and innovative thinking

Fluency in English and Chinese

Education

Degree or above

Job description

Responsibilities

• Develop and execute proactive marketing strategies, and marketing promotions to help promoting the brand image in order to support business goals in the private banking business.
• Create and execute client event activities from concept, through execution and evaluation to build client relationship.
• Work with various internal and external stakeholders to ensure image building and event execution.
• Evaluate events and campaigns’ effectiveness to ensure alignment of the business outcome and return of the investment.
• Effectively manage agency and supplier relationships to maximize service delivery and efficiencies.

Qualifications

• Degree or above.
• 5 years or above proven track record in related fields such as event management, brand promotion etc with banking experience is an added advantage.
• Efficient project and time management. Able to translate ideas into action with quality performance.
• Analytical, innovative, independent and attentive to details.
• Strong communication, writing and editing skills.
• Excellent command of both written and spoken English and Chinese. Fluency in Putonghua an advantage.