Senior Marketing & Portfolio Lead — HK Launch Strategy

Stryker; Hong Kong; Hybride; HKD 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Stryker Hong Kong is seeking a Senior Marketing Manager to lead Hong Kong’s marketing strategy across key franchises, overseeing portfolio strategy, market access, and commercialization. The role partners with Sales, Regulatory Affairs, Finance, Operations, and regional teams to drive growth and launches, while aligning with APAC strategies.

You will lead market research, CER planning, and training programs, develop annual marketing plans, and guide KOL engagement to strengthen market position.

Qualifications

• 8+ years of marketing and/or business development experience within the medical device and/or pharmaceutical industry.
• Strong experience in strategic marketing, portfolio management, and commercialization.
• Proven experience launching new products and/or therapies.
• Strong business and financial acumen, including sales forecasting and budgeting.
• Experience engaging healthcare professionals, surgeons, and key opinion leaders (KOLs).
• Demonstrated ability to work cross-functionally with Sales, Regional Marketing, Operations, Regulatory Affairs, HR, and other stakeholders.

Responsabilités

• Define and execute full product lifecycle strategies, including launches, portfolio development, and phase-out/PLCM management.
• Develop portfolio strategies covering positioning, pricing, tender definitions, and go-to-market planning.
• Manage multiple product portfolios and priorities to maximize opportunities and growth.
• Partner with cross-functional teams to coordinate demand and supply for effective commercial execution.
• Build strong relationships across local, regional, and divisional Marketing to drive collaboration.

Connaissances

Marketing leadership

Business development

Strategic marketing

Portfolio management

Commercial acumen

Financial acumen

KOL engagement

Cross-functional collaboration

People management

Communication & stakeholder mgmt

Description du poste

Stryker Hong Kong is seeking a Senior Marketing Manager to lead Hong Kong’s marketing strategy across key franchises, overseeing portfolio strategy, market access, and commercialization. The role partners with Sales, Regulatory Affairs, Finance, Operations, and regional teams to drive growth and launches, while aligning with APAC strategies.

You will lead market research, CER planning, and training programs, develop annual marketing plans, and guide KOL engagement to strengthen market position.