Senior Marketing Manager, Hong Kong

Stryker; Hong Kong; Hybrid; HKD 1,200,000 - 1,800,000; Full time

Job summary

Stryker Hong Kong is seeking a Senior Marketing Manager to lead Hong Kong’s marketing strategy across key franchises, overseeing portfolio strategy, market access, and commercialization. The role partners with Sales, Regulatory Affairs, Finance, Operations, and regional teams to drive growth and launches, while aligning with APAC strategies.

You will lead market research, CER planning, and training programs, develop annual marketing plans, and guide KOL engagement to strengthen market position.

Qualifications

• 8+ years of marketing and/or business development experience within the medical device and/or pharmaceutical industry.
• Strong experience in strategic marketing, portfolio management, and commercialization.
• Proven experience launching new products and/or therapies.
• Strong business and financial acumen, including sales forecasting and budgeting.
• Experience engaging healthcare professionals, surgeons, and key opinion leaders (KOLs).
• Demonstrated ability to work cross-functionally with Sales, Regional Marketing, Operations, Regulatory Affairs, HR, and other stakeholders.

Responsibilities

• Define and execute full product lifecycle strategies, including launches, portfolio development, and phase-out/PLCM management.
• Develop portfolio strategies covering positioning, pricing, tender definitions, and go-to-market planning.
• Manage multiple product portfolios and priorities to maximize opportunities and growth.
• Partner with cross-functional teams to coordinate demand and supply for effective commercial execution.
• Build strong relationships across local, regional, and divisional Marketing to drive collaboration.

Skills

Marketing leadership

Business development

Strategic marketing

Portfolio management

Commercial acumen

Financial acumen

KOL engagement

Cross-functional collaboration

People management

Communication & stakeholder mgmt

Job description

Work Flexibility: Hybrid As Senior Marketing Manager, you will lead Hong Kong’s marketing strategy across multiple key franchises, with responsibility for portfolio strategy, market access, commercialization, and execution. This is a highly visible role partnering closely with Sales, Regulatory Affairs, Finance, Operations, and regional Marketing teams to drive portfolio growth, strengthen market positioning, and deliver successful product and therapy launches. You will also represent Hong Kong Marketing at the regional level, championing local market needs and opportunities while ensuring alignment with broader APAC strategies.

What You Will Do

Product & Portfolio Management

• Define and execute full product lifecycle strategies, including new product launches, portfolio development, and phase-out/PLCM management.
• Develop portfolio strategies covering product positioning, pricing, procedure definitions, tender combinations, and go-to-market planning.
• Manage multiple product portfolios and priorities to maximize commercial opportunities and business growth.
• Partner with cross-functional teams to coordinate demand and supply requirements and support effective commercial execution.
• Build strong relationships across local, regional, and divisional Marketing teams to drive collaboration, secure resources, and accelerate growth.

Business & Commercial Strategy

• Develop the annual marketing plan and allocate resources in line with business priorities and growth opportunities.
• Define market access and commercialization strategies supported by strong market intelligence and customer insights.
• Lead CER planning, budgeting, and timeline management.
• Provide strategic recommendations on commercial models, pricing, and sales strategies to support business expansion.
• Partner closely with Sales, Regulatory Affairs, Operations, and other functions to prioritize and deliver successful product launches.

Market Analysis & Strategic Insight

• Lead market research to understand customer needs, competitor dynamics, market trends, and emerging opportunities.
• Conduct market and financial analyses using relevant market, inventory, margin, and portfolio performance data.
• Translate market insights into clear, actionable strategies to strengthen portfolio positioning and commercial performance.
• Develop market access tactics to maximize product and solution reach and adoption.

Marketing, Medical Education & KOL Engagement

• Define and execute marketing and medical education programs aligned with short- and long-term business objectives.
• Develop training and education programs for internal teams, customers, healthcare professionals, and KOLs.
• Build and lead KOL engagement and development strategies to support portfolio growth and adoption.
• Partner with commercial and cross-functional teams to identify opportunities to strengthen customer engagement and market development.

People Leadership & Development

Lead, coach, and develop Marketing team members to strengthen individual and team capability. Build a high-performance, collaborative culture with strong accountability and commercial focus. Develop marketing talent and create opportunities for growth and development. Foster strong employee engagement and cross-functional collaboration while ensuring compliance with company policies and procedures.

What You Will Need

Required Qualifications

• 8+ years of marketing and/or business development experience within the medical device and/or pharmaceutical industry.
• Strong experience in strategic marketing, portfolio management, and commercialization.
• Proven experience successfully managing product launches and/or new therapy introductions.
• Strong commercial mindset, with the ability to translate market trends, customer needs, competitive dynamics, and growth opportunities into actionable business strategies.
• Strong business and financial acumen, including experience with sales forecasting, budget management, and driving portfolio performance.
• Experience engaging healthcare professionals, surgeons, and key opinion leaders (KOLs).
• Demonstrated ability to work cross-functionally with Sales, Regional Marketing, Operations, Regulatory Affairs, Human Resources, and other key stakeholders.
• Strong communication, influencing, and stakeholder management skills.
• People management experience, ideally leading Product Managers or other marketing professionals.

Preferred Qualifications

• Experience within surgical specialties, orthopaedics, capital equipment and/or robotic-assisted surgery.
• Experience managing multiple product portfolios, franchises, or business segments.
• Strong understanding of the Hong Kong healthcare landscape, including public and private hospital environments.
• Experience developing and executing market access, tender, pricing, and commercialization strategies within healthcare.
• Experience partnering with regional and/or global Marketing teams and representing local market priorities within a broader regional organization.
• Ability to operate at both a strategic and hands-on level, translating longer-term portfolio strategy into effective local execution.
• Track record of coaching and developing marketing talent, particularly Product Managers or other marketing professionals.
• Comfortable operating in a fast-paced, commercially driven environment with multiple portfolios, stakeholders, and competing priorities.

What Success Looks Like

Success in this role will require more than strong marketing execution. You will bring together strategic thinking, commercial acumen, market insight, customer understanding, and people leadership to shape the direction of the Hong Kong business. You will be comfortable moving between long-term portfolio strategy and hands-on execution, influencing regional stakeholders while remaining close to customers, healthcare professionals, and the local market.

Travel Percentage: 10%

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces! For more information, visit: www.stryker.com

Work Flexibility

• Remote – Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location.
• Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based.
• Onsite – Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements.
• Manufacturing – Roles that require physical presence at the office would qualify under this category.
• Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co-located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.