Senior Manager, International Business Development

Rise Associates Asia Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

You will lead partner negotiations, train teams on brand standards, manage P&L for partners, and ensure MAP compliance while expanding corporate accounts in HK and Singapore.

Qualifications

• Minimum 6 years (Manager) or 8+ years (Senior Manager) in international business development, wholesale, distribution, franchise, or key account management within fashion, apparel, footwear, or lifestyle sectors.
• Proven track record negotiating and executing distributor/franchise agreements. Senior Manager: must have delivered at least one partner agreement to door launch in SEA or GCC.
• Established network among retail operators, conglomerates, distributors, or franchise groups in Southeast Asia or the GCC.
• Strong commercial acumen with wholesale P&L, margins, OTB, sell-through, and markdown strategies.

Responsibilities

• Identify, screen, and build a pipeline of distribution and franchise partners across SEA and the GCC.
• Lead deal structuring and commercial negotiations (wholesale terms, territory rights, minimum commitments, store formats).
• Collaborate on regulatory onboarding, train partners on brand values, product ranges, systems, and visual merchandising prior to door launches.
• Own partner P&Ls, annual business plans, seasonal sell-ins, and performance tracking (sell-through, reorders, markdown management).
• Ensure brand guidelines, visual merchandising, and MAP compliance across all doors.
• Gather regional competitor insights and pricing dynamics to inform product development and pricing with the Hong Kong HQ.
• Develop and expand regional corporate accounts in HK & Singapore; master product specs and performance fabrics for partner teams.

Skills

Wholesale P&L

Margins

Open-to-Buy

Sell-through

Markdowns

Job description

Senior Manager, International Business Development

1. International Distribution & Franchise Expansion

Partner Pipeline & Search: Identify, screen, and build a strong pipeline of distribution and franchise partners across SEA and the GCC. Assess candidate profile, financial health, channel access, and portfolio fit.

Commercial Negotiation: Lead deal structuring and commercial negotiations (wholesale terms, territory rights, minimum purchase commitments, store formats, fixture support).

Market Entry & Onboarding: Collaborate with local authorities and customs brokers on regulatory requirements. Train partners on brand values, product ranges, systems, and visual merchandising standards prior to door launches.

Account Management & Growth: Own partner P&Ls, annual business plans, seasonal sell-ins, and performance tracking (sell-through, reorders, markdown management).

Brand Protection: Ensure strict adherence to brand guidelines, visual merchandising standards, and MAP (Minimum Advertised Price) policies across all doors.

Market Intelligence: Gather regional competitor insights, pricing dynamics, and customer feedback to inform core product development and pricing strategies with the Hong Kong HQ team.

2. Hong Kong & Singapore Corporate B2B

Develop and expand regional corporate accounts

Master the product specs, fits, and performance fabrics to effectively sell and train partner teams.

Maintain documented account processes for seamless scalability as international business expands.

Requirements

Experience & Background:

Experience: Minimum 6 years (Manager) or 8+ years (Senior Manager) in international business development, wholesale, distribution, franchise, or key account management within fashion, apparel, footwear, or lifestyle sectors preferably.

Proven Track Record: Direct experience negotiating and executing distributor/franchise agreements. For Senior Manager applicants, demonstrated history of executing and managing at least one complete partner agreement to door launch in SEA or the GCC is required.

Network: Established network among retail operators, conglomerates, distributors, or franchise groups in Southeast Asia or the GCC.

Commercial Acumen: Strong fluency in wholesale P&L management, margins, Open-to-Buy (OTB), sell-through rates, and markdown strategies.