Senior Manager, Digital & Affinity Partner

aia; Hong Kong; On-site; HKD 334,800 - 669,600; Full time

Job summary

AIA in Hong Kong is seeking a distribution sales professional to achieve business targets through digital marketing and effective relationship management with partners. The role includes formulating strategies, onboarding partners, and managing marketing deliverables to enhance customer loyalty.

Candidates should have a degree in Marketing or Business Administration and at least 5 years of related experience, including proficiency in SEM and data analytics.

Qualifications

• Minimum 5 years related working experience.
• Strong hands-on experience in SEM, paid social, and programmatic campaigns.
• Demonstrated success in optimizing campaigns.

Responsibilities

• Achieve business targets for personal & commercial lines.
• Explore new business opportunities and maintain relationships.
• Leverage generative AI for content and campaign testing.

Skills

Digital marketing

Data analytics

Relationship management

Campaign optimization

Market analysis

Education

University degree in Marketing or Business Administration

Tools

Google Ads

Google Analytics

A/B testing frameworks

Job description

About the Role

Act as a distribution sales to achieve business targets, formulate business plans & marketing campaigns with digital marketing focus, explore new business opportunities/partners and execute relationship management of existing business partners.

Roles and Responsibilities:

• Business Target Achievement (30%) Achieve business targets for personal & commercial lines including individual medical products through Digital & Affinity Partner channels by formulating business and marketing strategies, supported by sound market intelligence and business analysis; draw up business plans and marketing proposals; drive various business projects and promotional campaigns including digital marketing (e.g. SEM) / advertising, and other cost‑effective initiatives.
• Business Partners Onboarding and Relationship (30%) Explore new business opportunities / partners with distinctive and innovative ideas for long‑term development of business sources and lead generation; maintain good relationship with existing partners to ensure sustainable business growth; negotiate business and agreement terms with partners and internal parties such as Legal & Compliance.
• Data Analytics & Conversion Optimization (20%) Leverage generative AI for content, creatives, and campaign testing; translate data into actionable insights to improve sales pipeline performance.
• Loyalty Club Management (10%) Manage marketing deliverables of membership club to support continuous growth of customer loyalty, sales and user experience.
• Project Management (10%) Participate in product development, revamp and service enhancement projects; collaborate with stakeholders to ensure smooth operations of programs and initiatives.

Education/Work Experience

University degree in Marketing or Business Administration or related disciplines with no less than 5 years related working experience; fulfil fit and proper criteria of the Insurance Authority for licensing as an individual insurance agent of the Company, and minimum education and qualification requirements, including but not limited to passes in IIQE Paper 1 & 2; strong hands‑on experience in SEM (Google Ads, Bing), paid social and programmatic campaigns; demonstrated success in optimizing campaigns to improve cost per lead (CPL) and cost per acquisition (CPA) in insurance products; strong analytical mindset with experience in conversion rate optimisation (CRO) and attribution modelling; proficiency in Google Analytics, dashboard tools and A/B testing frameworks; familiarity with health, life or general insurance digital campaigns highly preferred. Candidates with less experience will be considered as Manager.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.