Senior Manager, Business Development, MICE

Hong Kong Tourism Board; Hong Kong; On-site; HKD 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Equal opportunities employer

Job summary

Hong Kong Tourism Board is seeking a Senior Manager, Business Development, MICE to drive market analysis and strategy for Meetings & Incentives, reinforcing Hong Kong as Asia’s premier MICE destination.

You will lead global marketing and business development initiatives, identify target industries, and coordinate with Worldwide Offices to convert leads into wins, while maintaining strong relationships with travel industry partners.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Tourism or Hospitality.
• Minimum 10 years in travel, servicing, marketing or MICE with at least 3 years in a managerial role.
• Regional experience in Asia is an advantage.
• Excellent English and Chinese (Putonghua) communications and stakeholder management.

Responsibilities

• Support the Director in market analysis and formulating business strategies to grow Meetings and Incentives segments.
• Develop global marketing 1:1 and business development strategies to strengthen Hong Kong's brand as ‘The World’s Meeting Place’.
• Identify target industries for the M&I segment and drive BPIs/KPIs to win large-scale opportunities.
• Lead cross-WWO orchestration to convert opportunities and expand emerging M&I markets.
• Set strategic directions and support WWOs to cultivate business leads and drive bids to wins.
• Engage and mobilize DMCs and hotels to submit applications under Small-sized MICE Group Schemes and manage relationship with industry partners.

Skills

Leadership

Strategic thinking

Stakeholder management

Project management

Data-led insights

Fluent English/Chinese/Putonghua

Education

Bachelor's degree in Business Administration/Marketing/Tourism

Job description

Senior Manager, Business Development, MICE

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide, while enhancing the visitor experience. Our mission is to maximize the social and economic contributions of tourism to the Hong Kong community, reinforce the city’s position as Asia’s World City and strengthen its reputation as a world-class tourist destination. For more information, please visit https://www.discoverhongkong.com/.

HOW YOU WILL CONTRIBUTE AND LEARN?

Support the Director in market analysis and formulating business strategies to grow Meetings and Incentives segments, reinforce Hong Kong’s position as the preferred MICE destinations, and to drive the annual M&I overnight arrivals.

Develop global marketing 1:1 and business development strategies to strengthen Hong Kong's brand as “The World’s Meeting Place”.

Identify potential industries for the M&I segment, develop targeted business strategies and outreach plans, drive performance to achieve established BPIs/KPIs, lead cross-WWO orchestration to convert large-scale opportunities, and initiate programs to develop and/or expand emerging M&I markets.

Set strategic directions and support Worldwide Offices (WWOs) to cultivate business leads for corporate meetings and incentive trips, drive bids conversion to wins and ensure that marketing activities are executed effectively and achieve the desired BPIs/KPIs result.

Lead and orchestrate the implementation of business plans and marketing activities to achieve the set objectives at maximum efficiency.

Engage and mobilize DMCs and hotels to submit applications under the Small-sized MICE Group Schemes, converting business leads and achieving the desired KPIs.

Establish and foster good relationships with travel industry partners and major stakeholders.

Undertake any other duties/special assignments as directed by the Director, Business Development, MICE

WHO ARE WE LOOKING FOR?

Degree in preferably Business Administration, Marketing, Tourism or Hospitality.

Preferably at least 10 years of work experience in the travel, servicing, marketing or MICE industry, or with a National Tourist Office, or Convention & Visitor Bureau, including a minimum of 3 years in a managerial position, and possessing strong knowledge of wider economic and industry developments in the region.

Regional experience in Asia is an advantage.

Sensitive to public affairs and protocol.

Demonstrated history in leading effective teams to achieve meaningful performance in a fast-paced, highly pressurised environment.

Strategic thinker with strong commercial acumen, sensitivity in the broader business and cultural context.

Highly organised and skilled in project management, able to solve or recommend solutions to complex problems with structured approach and data-led insights.

Excellent presentation, communication and stakeholder management skills; able to influence others with finesse, internally and externally, for positive results.

Excellent written and spoken English, Chinese and including Putonghua.

We are an equal opportunities employer.